Senior Digital Marketing Executive

Ghobash Group; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A leading real estate marketing firm in Dubai is seeking a seasoned digital marketing professional to enhance brand visibility and drive online traffic through comprehensive strategies. Your role will encompass managing online campaigns, overseeing content strategy, and leveraging analytics for continuous improvement. The ideal candidate has 4-6 years of experience, a Bachelor's degree in a relevant field, and proficiency with Google tools. This full-time position requires collaboration across teams without remote work opportunities.

Qualifications

• 46 years of experience in digital marketing with at least 2 years in a senior role.
• Strong understanding of SEO, SEM, PPC and social media advertising.
• Proficiency in marketing automation tools.

Responsibilities

• Create and manage comprehensive digital marketing strategies.
• Plan and execute online campaigns across various platforms.
• Manage social media presence and analyze marketing metrics.

Skills

SEO

SEM

PPC

Social media advertising

Analytical skills

Communication

Education

Bachelor's degree in marketing, Business or a related field

Tools

Google Analytics

Google Ads

Job description

• Strategy Development: Create, implement and manage comprehensive digital marketing strategies to enhance brand visibility for Makeen and MTS and drive online traffic across various digital platforms.
• Campaign Management: Plan, execute and optimize online campaigns (PPC, SEO, SEM, email marketing, social media, content marketing, landing page development, etc.) to achieve business objectives.
• Content Strategy: Oversee content creation and distribution for Makeen and MTS ensuring alignment with brand guidelines and audience preferences.
• SEO/SEM Management: Develop and implement SEO/SEM strategies to improve organic search rankings and increase website traffic for Makeen and MTS.
• Technology & Improvement initiatives: Assist IT with marketing integration on new property software (Example only Lead Source online portal listings integration; portal leads integration; IVR integration; Posting directly from CRM unit master (which already includes Media; Pictures / Videos / floor plans / etc) to the online aggregators (Bayut / Dubizzle / Property finder) and Website etc Push listings to the portals / website from property software; Tenant notifications from system;)
• Customer Satisfaction: Manage the NPS and customer satisfaction surveys across Makeen and MTS working closely with cross-functional teams and track the results to create actionable feedback to improve customer service.
• Social Media Management: Manage and grow our social media presence across Makeen and MTS platforms including content planning, posting schedules, and performance tracking.
• Analytics and Reporting: Analyze digital marketing metrics and create detailed reports to measure the effectiveness of campaigns providing insights and recommendations for improvement.
• Budget Management: Monitor and manage the digital marketing budget for Makeen and MTS ensuring optimal ROI for all marketing activities.
• Team Collaboration: Work closely with cross-functional teams including creative product and sales to ensure alignment and synergy in all marketing efforts.
• Market Research: Conduct market research to identify trends, customer preferences and competitor strategies to inform marketing plans.
• Innovation: Stay updated with the latest industry trends, tools and technologies to ensure the company remains at the forefront of digital marketing.
• Property Portals listing (Makyee/Property Finder/ Bayut): List all properties available for rent or sale on property portals and ensure they are live on time.
• Relationship with Group Marketing: Collaborate closely with Group Marketing to ensure strategic alignment and development of creative design and content across all marketing material as well as any company management requirements.
• Relationship with Marketing Suppliers: Manage the relationship between the company and external suppliers to assure the task is completed as planned.
• Company Website: Manage and update Makeen and MTS website content and enhance overall website design ensuring a continually smooth user experience with good functionality.

Qualifications :

• Bachelors degree in marketing, Business or a related field.
• 46 years of experience in digital marketing with at least 2 years in a senior role.
• Strong understanding of SEO, SEM, PPC and social media advertising.
• Proficiency in marketing automation tools Google Analytics, Google Ads and other digital marketing platforms.
• Excellent written and verbal communication skills.
• Good organization skills with the ability to manage multiple projects
• Creative thinker with the ability to generate innovative marketing ideas.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to work independently as well as part of a team.
• Proven track record of managing successful digital campaigns with measurable results.

Additional Information :

Preferred Skills:

• Experience in Real Estate Marketing.
• Knowledge of web development and design principles.
• Certification in Google Analytics, Google Ads or similar digital marketing certifications.

Remote Work :

No

Employment Type :

Fulltime