Senior Marketing Executive

Ventures Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consulting firm in Dubai seeks a skilled B2B Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have at least 5 years of experience in B2B marketing, focusing on content and SEO. Responsibilities include managing content calendars, overseeing CRM lead management, and optimizing marketing campaigns across channels. This role offers the opportunity to shape marketing initiatives and enhance brand presence in target markets.

Qualifications

• Minimum of 5 years of experience in B2B marketing with a focus on content strategies.
• Proven ability to oversee successful SEO, email, and social media campaigns.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Responsibilities

• Assist in developing and executing B2B marketing strategies.
• Oversee CRM lead management.
• Manage relationships with external suppliers.

Skills

B2B marketing strategies

SEO optimization

Content creation

Social media management

Email marketing

Google Ads

Education

Bachelor's degree in Marketing or Business

Tools

CRM software (Zoho)

Mailchimp

HubSpot

Adobe InDesign

Adobe Photoshop

LinkedIn Campaign Manager

Facebook Ads Manager

Job description

Who We Are

Established in 2002 Ventures Middle East (VME) is an international management consulting company providing strategic business advisory services across the GCC and the wider MENA region.

Our multinational executive leadership team empowers clients with access to an established business network market insights and the competitive edge necessary for success. We cover all sectors and industries delivering unparalleled customized analysis and superior strategic insights.

Key Responsibilities

• Strategy Development:
  • Assist the Head of Marketing with developing and executing comprehensive B2B marketing strategies to support business growth and increase brand presence in target markets.
  • Collaborate with the sales team to ensure alignment of marketing and sales efforts leading to higher lead conversion rates.
  • Oversee the CRM lead management on zoho
  • Website Content Updates and Testing:
    • Regularly update and optimize website content to ensure it aligns with current marketing initiatives and industry standards.
    • Conduct testing and ensure website elements are fully optimized for performance and conversion.
  • Manage relationships with external suppliers for design branding and campaign related projects.
  • Ensure projects are delivered on time and within budget while maintaining highquality standards.
  • Develop execute and optimize multichannel marketing campaigns (email social media SEO Google Ads etc. to generate B2B leads and enhance brand awareness.
  • Create and manage content calendars including planning for landing pages articles social media posts email campaigns and video/image creation.
  • Design or redesign industry reports and other key marketing collateral.
  • Manage multiple marketing projects at once ensuring all are executed seamlessly across various channels and stakeholders.
  • Work closely with the marketing team to support ongoing projects and campaigns.
  • Create and optimize SEOfriendly content for various platforms including landing pages blog articles and social media content.
  • Implement strategies for improving organic search visibility and performance.
  • Design plan and execute email marketing campaigns targeting B2B clients.
  • Develop and manage social media campaigns across platforms like LinkedIn Instagram and YouTube including copywriting image/video creation and performance tracking.
  • Experience in running paid campaigns on platforms like LinkedIn Facebook and WhatsApp to engage B2B audiences.
  • Use datadriven insights to optimize ongoing marketing efforts and campaigns.
  • Track and report on key performance metrics including engagement leads and conversion rates.

Qualifications

• Bachelors degree in Marketing or Business
• Minimum of 5 years of experience in B2B marketing with a focus content strategies
• Proven ability to oversee successful SEO email and social media campaigns.
• Experience with SEOoptimized content creation (landing pages articles blogs social media posts).
• Proficiency with Google Ads campaigns and experience managing social media ad campaigns on platforms like LinkedIn Facebook and WhatsApp.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience with campaign management tools like LinkedIn Campaign Manager and Facebook Ads Manager.
• Handson experience managing content calendars planning campaigns and collaborating on creative assets.
• Strong understanding of digital marketing marketing terms and performance metrics.
• Email campaign management and experience with platforms like Mailchimp HubSpot or Marketo.

Preferred Skills and Experience

• Design skills in Adobe InDesign/Photoshop and experience creating visually engaging marketing materials.
• Canva experience for creating quick engaging graphics for social media and campaign purposes.
• Strong copywriting skills particularly for LinkedIn Instagram YouTube and other professional platforms.
• Experience with content creation for landing pages blog posts and social media content.