Manager jobs in United States

The Client Solutions team is dedicated to building scalable, long‑term partnerships by delivering best‑in‑class campaign services and addressing the unique challenges of direct clients and agencies. As a Client Solutions Manager, you will act as a strategic partner and consultant, combining deep product expertise with critical thinking and analytical acumen to drive client success across TikTok’s suite of advertising solutions. Our team is composed of digital marketing experts who proactively shape clients' growth strategies—including upsells, renewals, and reactivations. We are trusted advisors who connect key stakeholders, inspire innovation through insights, and foster collaboration that leads to measurable business outcomes and enduring client relationships.

The Client Solutions Manager - Retail & Ecommerce is an expert in TikTok’s performance & branding advertisement products for key clients in the industries such as marketplaces, fashion, electronics, furniture, beauty, price comparison sites and quick commerce apps. The CSM acts as a strategic partner to advertisers, supporting them across the full funnel, from awareness to conversion, while ensuring scalable campaign execution, robust measurement frameworks, and actionable insights that drive sales and long‑term growth. You will collaborate with Client Partners to design end‑to‑end strategies, manage campaign operations, and optimize performance across web and app channels. A strong understanding of web, app tracking, campaign optimizations, A/B testing, and measurement setup, is critical for success in this role.

• Manage and grow post‑sale client relationships with Retail & Ecommerce vertical advertisers
• Support and work closely with the Client Partners on pre‑sale research and pitch with a greater focus on relevant product solutions and advertising strategy
• Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance, performance and consideration products
• Increase adoption and engagement of TikTok’s auction platform and auction‑based tools, providing ongoing technical support and real‑time analysis
• Analyze campaign performance data to offer clients data‑driven business insights and, at the same time, use those insights to improve our advertising offerings.
• Conduct regular and strategic business reviews and take a consultative, long‑term approach to build productive relationships with clients, in collaboration with various internal teams
• Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory
• Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross‑regional/functional exchange and collaboration
• Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
• Work closely with creative teams to provide Retail & Ecommerce clients with creative solutions support including creative insights and creative strategies
• Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
• Build trusting relationships and robust communication with external client & agency teams to ensure sustained growth of accounts
• Cooperate with the ad policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed
• Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
• Drive and facilitate the adoption of Pixels, MMPs, TikTok Shop where applicable
• Put together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
• Share client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad‑hoc sharings
• Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
• Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
• Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
• Prioritize tasks by urgency level and impact in alignment with Client Partners

• High oral fluency in Turkish and English is required to communicate directly with business partners across the METAP region.
• Experience in performance‑based campaign management in in‑house marketing, digital agencies, platforms or media side.
• Deep understanding of user acquisition & performance marketing with a passion for social media, content platforms and Retail & Ecommerce industries.
• Proactive attitude and consultative sales skills with excellent project management, organizational, and analytical skills.
• Practical and sophisticated hands‑on experience in optimization, tracking, attribution, measurement and using major app tracking tools like MMPs such as Adjust, Appsflyer, etc and web tracking tools such as Google Analytics, Omniture, etc.

• Experience diagnosing and solving technical problems with product and engineering teams is a big plus.
• Sales oriented mindset with strong account management skills and experience.
• Good technical understanding of digital marketing technologies, integrations and infrastructure, ability to effectively translate technical language to non‑technical stakeholders.
• Hands‑on experience with App, CPAS, Shopping Ads, and broader e‑commerce marketing.