Media & Data Senior Executive

Daimler AG; United Arab Emirates; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading automotive company in the United Arab Emirates is seeking an experienced Marketing Manager to lead centralized marketing campaigns and optimize marketing dashboards. The role requires a graduate degree in Marketing, strong analytical and communication skills, and at least 3-4 years of experience in digital and performance marketing. The ideal candidate should be comfortable with analytical tools like Google Analytics and possess strong project management abilities. Knowledge of automotive marketing is a plus.

Qualifications

• Minimum 3-4 years of experience in Marketing.
• Experience in performance and digital marketing.
• Customer orientation and understanding of the customer journey.

Responsibilities

• Lead centralized marketing campaigns across search and social platforms.
• Optimize marketing dashboards ensuring accurate data reporting.
• Full media planning for launch and tactical campaigns.

Skills

Analytical skills

Communication Skills

Strategic Thinking

Education

Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar

Tools

Google Analytics

Power BI

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Tasks

Your purpose:

• Lead centralized marketing campaigns, including the development and execution of always-on strategies across search and social platforms
• Collaboration with General Distributors (GDs) to align and coordinate paid media marketing activities and strategic plans
• Optimize marketing dashboards, ensuring accurate data reporting
• Governance for Sponsorships and Donations, ensuring compliance with established guidelines and processes

Your Responsibilities:

• Full media planning for launch, tactical and brand campaigns in accordance with the Marketing Calendar and including budget steering, optimization and always-on reporting
• Proactive usage of new media formats and audiences in centralized media campaigns
• Coordinate the communication with General Distributors (GDs) on market launch and sales push needs and integrate GD needs into centralized campaigns
• Management of the GDMEC Academy Sessions and sharing of best practices in performance marketing
• Enhancement of marketing dashboards with new data sources and insights (in collaboration with teamx agency)
• Close collaboration with CJOps and Sales teams on the project of Marketing & Sales Funnel connection
• Control and governance of all MB central sponsorships and donations in accordance with the Company Policy.
• Evaluation of new potential sponsorships in the region

Qualifications

Your profile:

Educational Background

Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar

Technical knowledge

• Minimum 3-4 years of experience in Marketing
• Experience in performance and digital marketing
• Experience in budget optimization and campaign strategy
• Ability to interpret KPIs (CPA, CTR, CVR, CPQL) and other performance metrics
• Comfortable with analytical tools (Google Analytics, GA4, Power BI) to build insights
• Solid project management experience and ability to prioritize and work on several projects simultaneously
• Ability to work with cross-functional teams, agencies, partners
• Automotive marketing experience is a plus
• Expertise in major paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager) is a plus
• Customer orientation, core understanding of the customer journey

Soft skills/individual competence

• Strong Analytical Skills, Strategic Thinking, Attention to details, Passion, Respect, Integrity, Discipline, Dedication, Commitment
• Communication Skills to present data and explain performance results
• Excellent English skills (in writing and verbally) is a must; Arabic and/or German a plus
• Be an advocate for positive change and work fluidly supporting an agile delivery methodology