Senior Manager - Branding and Marketing - Real Estate

Michael Page; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate developer in the United Arab Emirates is seeking a Senior Manager - Branding and Marketing to oversee branding strategies and launch impactful campaigns. This role requires significant experience in marketing and branding within real estate in the UAE, along with strong project management and communication skills. The successful candidate will benefit from a competitive salary of AED 40,000 to AED 55,000 and a supportive work environment. Opportunities for career growth and leading innovative branding initiatives are also available.

Benefits

Competitive salary

Growth opportunities

Supportive work environment

Innovative projects

Qualifications

• Prior marketing / branding experience in Real Estate in UAE.
• Strong project management skills with the ability to oversee multiple branding initiatives simultaneously.
• Ability to adapt to changing market conditions and adjust branding strategies.

Responsibilities

• Oversee the development and implementation of branding strategies.
• Lead execution of 360-degree campaigns for project launches.
• Establish campaign goals, KPIs, and target audiences.

Skills

Strong communication and interpersonal skills

Analytical abilities

Project management skills

Creative and innovative mindset

Education

Degree in Marketing, Communications, or a related field

Tools

Adobe Creative Suite

Job description

Overview

The Senior Manager - Branding and Marketing will oversee the development and implementation of branding strategies that reinforce real estate brand identity, ensuring alignment with branding and communication directives. Lead the execution of 360-degree campaigns for destination and new project launches.

Client Details A leading Real Estate developer building multi billion communities resharing the Real estate landscape Description

• Develop and execute integrated branding and marketing strategies that align with business objectives and amplify brand identity, leveraging market insights and industry trends.
• Define and articulate the brand vision, proposition, and messaging to internal and external stakeholders, ensuring relevance and competitiveness in target markets.
• Lead annual planning and budgeting for branding and marketing activities across all channels.
• Own the full campaign lifecycle, from ideation and strategy, through production, execution, and post-launch analysis.
• Establish campaign goals, KPIs, target audiences, messaging, timelines, and channel mix; ensure alignment with overall brand and marketing objectives.
• Manage multi-channel campaign launches across digital (social, web, email), offline (events, OOH), and PR, ensuring on-time, on-budget, and high-standard delivery.
• Analyze campaign performance, extract insights, and drive continuous improvement through data-driven recommendations and agile reallocation of resources.
• Maintain and evolve comprehensive brand guidelines to ensure consistent brand representation across all touchpoints.
• Oversee major branding and marketing events, including product launches, conferences, sponsorships, and community engagement activities.

Job Offer

• Competitive salary range between AED 40,000 and AED 55,000.
• Permanent role with growth opportunities in the leisure, travel & tourism industry.
• A supportive and innovative work environment.
• Opportunity to lead impactful branding and marketing initiatives.

Qualifications

• A degree in Marketing, Communications, or a related field.
• Prior marketing / branding experience in Real Estate in UAE.
• Strong communication and interpersonal skills with the ability to effectively engage stakeholders at all levels.
• Strong analytical, organizational, and strategic thinking abilities.
• Proficiency in branding tools and software, including Adobe Creative Suite.
• Strong project management skills with the ability to oversee multiple branding initiatives simultaneously.
• Creative and innovative mindset to develop unique branding strategies and solutions.
• Ability to adapt to changing market conditions and adjust branding strategies.

If you are ready to take the next step in your career as a Senior Manager - Branding and Marketing, we encourage you to apply now!