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Group Director of Marketing Entertainment
Job summary
A leading group in leisure and entertainment is seeking a Director of Marketing to drive the strategic execution of marketing across its portfolio of leisure destinations. The ideal candidate will have 15+ years of experience in integrated marketing, strong background in the leisure sector, and proven leadership at a corporate level. This role offers the opportunity to significantly impact brand visibility and revenue growth in a dynamic environment in the UAE.
Qualifications
- 15+ years of experience in integrated marketing, including brand, digital, media, and events.
- Strong background in leisure, hospitality, theme parks, retail, or lifestyle entertainment.
- Proven leadership at corporate or group level, managing teams and agencies.
- Business-oriented and analytical mindset with excellent communication skills.
Responsibilities
- Design and execute an integrated marketing strategy aligned with business goals.
- Oversee all brand touchpoints and ensure consistency across physical and digital channels.
- Manage and optimize 360° campaigns: digital, media buying, influencer marketing, traditional media.
- Supervise content creation, asset production, and campaign performance tracking.
Skills
Based in the UAE
COMPANIUM Hospitality is supporting a leading group in the leisure and entertainment sector in the GCC in the recruitment of their next Director of Marketing, to be based at corporate level.
This newly opened position is part of a broader strategic vision to elevate brand performance, drive commercial results, and reinforce the groups position as a major player in the region's entertainment and lifestyle ecosystem.
As Director of Marketing, you will lead the strategic execution of marketing and communications across the groups portfolio of leisure destinations and entertainment venues.
Your mission will be to deliver strong brand visibility, guest engagement, and revenue growth through integrated campaigns (B2C and B2B), digital platforms, and media activations. This role reports directly to the SVP of Marketing and manages a team of asset-level marketing managers.
- Design and execute an integrated marketing strategy aligned with business goals
- Oversee all brand touchpoints and ensure consistency across physical and digital channels
- Manage and optimize 360° campaigns: digital, media buying, influencer marketing, traditional media
- Supervise content creation, asset production, and campaign performance tracking
- Drive digital marketing excellence (SEO/SEM, analytics, social, CRM)
- Work closely with commercial, operations, and guest experience teams to maximize impact
- Lead and inspire a high-performing marketing team, fostering a culture of creativity and accountability
- 15+ years of experience in integrated marketing, including brand, digital, media, and events
- Strong background in leisure, hospitality, theme parks, retail, or lifestyle entertainment
- Proven leadership at corporate or group level, managing teams and agencies
- Business-oriented, analytical mindset with excellent communication skills
- Experience in the GCC or international exposure in similar fast-paced environments is a plus
- Fluent in English; Arabic is a plus but not required
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.