Marketing Manager

Caliberly; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A real estate firm in Dubai seeks a Marketing Specialist to develop and implement marketing strategies tailored to real estate markets. Responsibilities include market research, content creation, digital marketing management, brand enhancement, lead generation, and event planning. Candidates should have experience in real estate and a proven track record in marketing. This role offers the chance to work in a dynamic environment focused on driving brand awareness and generating leads.

Qualifications

• Experience in Real Estate & Holiday Home industries is a must.

Responsibilities

• Create and implement comprehensive marketing plans tailored to real estate.
• Conduct market research to identify trends and opportunities.
• Oversee content creation for various marketing channels.
• Manage and optimize digital marketing efforts.
• Maintain and enhance brand image across channels.
• Develop lead generation strategies for potential buyers.
• Collaborate with teams to align marketing efforts.
• Manage the marketing budget effectively.
• Organize promotional events and property showcases.

Job description

• Real Estate & Holiday Home experience is a must)

Key Responsibilities

• Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans and campaigns tailored to real estate markets to drive brand awareness and generate leads.
• Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive analysis. Use insights to inform marketing strategies and decisions.
• Content Creation: Oversee the creation of compelling content for various channels, including websites, social media, email campaigns, and print materials. Ensure all content aligns with brand messaging and target audience.
• Digital Marketing: Manage and optimize digital marketing efforts, including SEO, PPC, social media advertising, and email marketing. Track and analyze performance metrics to optimize campaign effectiveness.
• Brand Management: Maintain and enhance the companys brand image across all marketing channels. Ensure consistency in messaging and visual identity.
• Lead Generation: Develop and implement lead generation strategies to attract potential buyers and investors. Monitor and report on lead conversion rates and ROI.
• Collaboration: collaborate to align marketing efforts with the marketing objectives. Provide support in creating sales collateral and promotional materials.
• Budget Management: Manage the marketing budget effectively, ensuring cost efficient allocation of resources and maximizing return on investment.
• Event Planning: Organize and execute promotional events, open houses, and property showcases to engage potential clients and promote listings.