Digital Marketing Executive | Retail | Al Futtaim Watches & Jewelry | UAE

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading retail group based in Dubai is looking for a Digital Marketing Executive to drive eCommerce sales and enhance brand reach. The role involves website optimization, analytics interpretation, and collaborating on digital marketing strategies. Suitable candidates should have 3–5 years of digital marketing experience, particularly with Shopify platforms. A bachelor’s degree in marketing or a related field is required.

Qualifications

• 3–5 years of experience in digital marketing, particularly with Shopify platforms.
• Proven track record in managing eCommerce operations and website optimization.
• Technical expertise in product catalog management, order processing.

Responsibilities

• Drive eCommerce net sales and manage gross margin budget.
• Collaborate on budget allocation for digital marketing.
• Optimize website functionality and improve customer checkout experience.

Skills

Proficiency in using Shopify

Strong analytical skills (Google Analytics)

Excellent communication skills

Ability to strategize digital marketing campaigns

Education

Bachelor’s degree in Marketing or related field

Tools

Shopify

Google Analytics

Job description

Digital Marketing Executive | Retail | Al Futtaim Watches & Jewelry | UAE

Established in the 1930s as a trading business, Al‑Futtaim Group today is one of the most diversified and progressive private regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions—automotive, financial services, real estate, retail and healthcare—Al‑Futtaim employs more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, and partners with over 200 of the world’s most admired and innovative brands.

Job Requisition ID: 172849

Overview of the Role

As a Digital Marketing Executive, you will be pivotal in extending the reach and influence of our brands by employing strategic digital marketing tactics across multiple platforms. Your role encompasses optimizing our website to enhance customer experience, managing eCommerce operations efficiently, and ensuring product and inventory data accuracy. By driving sales, maintaining rigorous reporting standards, and spearheading project launches—including new digital services and platforms—you will contribute to the ongoing success and innovation of the AFW&J business unit.

What You Will Do

• Drive eCommerce net sales value and manage gross margin budget.
• Achieve NSV targets consistently.

Digital Marketing

• Collaborate with the marketing team for budget allocation in digital marketing.
• Interpret analytics to strategize and implement tactics for brand awareness, audience targeting, acquisition, and conversions.
• Achieve successful growth in brand awareness, traffic acquisition, and conversions.

Website Performance

• Optimize website functionality and enrich product information on the front‑end.
• Increase the use of multiple images across brands and maintain website performance.
• Improve the customer checkout journey experience.

Product Management

• Monitor product price and inventory accuracy daily.
• Ensure inventory uploads align with SAP accuracy.

Project Management

• Automate real‑time updates on Shopify.
• Introduce new payment methods and create brand accounts across digital platforms.
• Establish partnerships with affiliates and introduce new customer service options such as chat and order tracking.
• Successfully launch mobile app on iOS and Android platforms.

eCommerce Operations

• Collaborate with Process and Compliance team to update SOPs reflecting new processes.
• Ensure SOPs are current and effective.

Reporting

• Generate and circulate week‑to‑date, month‑to‑date, and year‑to‑date brand performance reports to Brand Managers.
• Implement feedback received based on performance reports responsibly.

Required Skills To Be Successful

• Proficiency in using Shopify backend for operations management.
• Strong analytical skills with experience in Google Analytics and Shopify analytics for tracking performance.
• Excellent communication skills for liaising with cross‑functional teams and external partners.
• Ability to strategize and execute ROI‑focused digital marketing campaigns across SEO, SEM, social media, and email.

What Qualifies You For The Role

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in digital marketing, particularly with Shopify platforms.
• Proven track record in managing eCommerce operations and website optimization.
• Technical expertise in product catalog management, order processing, theme customization, app integrations, and customer support channels.

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