Web Copywriter

CASABOT; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

An innovative home automation company in Dubai is looking for a skilled Web Copywriter to create engaging and conversion-focused content for its website. Candidates should have strong writing and proofreading skills and a background in communications or marketing. Experience in AI or smart home technology is a plus. The role involves collaborating with designers to ensure the copy aligns with the layout and maintains a consistent brand voice. This is a full-time position with a focus on improving user experience.

Qualifications

• Strong skills in writing and proofing engaging content.
• Proficient in crafting promotional materials and press releases.
• Experience in AI or smart home technology is advantageous.

Responsibilities

• Write and refine website copy.
• Translate complex ideas into simple, emotionally resonant language.
• Collaborate with designers to align copy with layout.

Skills

Writing

Proofreading

Communication

Marketing

Education

Bachelor’s degree in Communications, Marketing, Journalism, or a related field

Job description

Dubai, United Arab Emirates | Posted on 02/02/2026

CASABOT™ is the AI-powered home automation platform that transforms any space into an intelligent, intuitive environment. Seamlessly connecting devices across brands, CASABOT eliminates complexity and guesswork—no apps, no commands, just effortless automation. Whether for homes, hotels, or commercial spaces, CASABOT delivers luxury-level technology with unmatched simplicity, real-time support, and smart energy management—designed to enhance daily living and future-proof properties.

Job Description

About CASABOT

CASABOT is building thoughtful, human-centered products at the intersection of design, technology, and everyday living. We believe great products deserve great stories — clear, warm, and intentional. We’re looking for a Web Copywriter who can help translate our vision into compelling conversion focused content.

Role Overview

We’re seeking a skilled Web Copywriter to craft clear, engaging, and conversion-focused copy for CASABOT’s website. You’ll work closely with our founder and design team to shape messaging across key content hubs — from homepage and product descriptions to brand story and feature explanations. This role is ideal for someone who understands how copy guides user experience.

Responsibilities

• Write and refine website copy
• Translate complex ideas into simple, emotionally resonant language
• Collaborate with designers to ensure copy aligns with layout and UX flow
• Maintain a consistent brand voice across all pages
• Optimize copy for clarity, engagement, and basic SEO best practices
• Suggest improvements to content structure and hierarchy where needed
• Iterate based on feedback and user perspective

Qualifications

• Strong skills in Writing, Proofreading, and creating engaging content
• Proficiency in Press Release development and crafting promotional materials
• Excellent Communication and Marketing skills with attention to detail
• Ability to work collaboratively and meet deadlines in a fast‑paced environment
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field
• Experience in AI, smart home technology, or a related industry is a strong advantage
• Strong grasp of UX writing and conversion‑focused content
• Ability to write in a warm, modern, human tone (not corporate or generic)
• Experience working with startups or product teams is a plus
• Comfortable collaborating asynchronously and taking feedback

Nice to Have

• Experience in tech, SaaS, or product‑led brands
• Understanding of design systems and user journeys
• Experience shaping brand voice from early stages

Engagement Type: Full‑time

Please share:

• Your portfolio or relevant writing samples
• A short note on your approach to web copy