Trade Marketing Manager

RecruitMe Plus; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing recruitment agency is seeking a Trade Marketing Manager in Dubai. The role involves leading trade marketing strategies to enhance brand visibility and support sales targets. Candidates should have a bachelor's degree in marketing with 5-8 years of FMCG experience. Strong commercial acumen and proven management skills are essential. This is a rewarding position that offers opportunities to drive key marketing initiatives.

Qualifications

• 5-8 years of relevant experience in trade marketing or sales within FMCG.
• Experience in managing retail activations and promotions across various channels.
• Proven ability to handle large-scale campaign planning and execution.
• Experience within GCC is a plus.
• Arabic is a plus.

Responsibilities

• Develop and implement trade marketing plans aligned with brand strategy.
• Plan, execute, and track trade promotions and BTL activities.
• Ensure effective use of Point-of-Sale Materials.
• Provide the sales team with promotional tools and product training.
• Monitor market trends and analyze data from campaigns.
• Prepare and manage trade marketing budget.
• Coordinate with cross-functional teams for campaign execution.

Skills

Commercial acumen

Planning and organizational skills

Data analysis

Creativity in trade activations

Interpersonal communication

Microsoft Excel

Microsoft PowerPoint

CRM/ERP systems

Education

Bachelor's degree in marketing or related field

MBA

Job description

Job Title: Trade Marketing Manager

Department: Sales & Marketing

Reports To: Country Sales Manager

Job Purpose

To lead and execute trade marketing strategies and activities that enhance brand visibility drive consumer demand and support the achievement of sales targets across all channels. The role is crucial in aligning marketing plans with trade execution and ensuring consistency in brand presentation at the point of sale.

Key Responsibilities

• A. Trade Marketing Strategy

  Develop and implement channel-wise trade marketing plans aligned with overall brand and sales strategy.

  Tailor campaigns for different channels including modern trade traditional trade wholesale E-commerce and B2B.

• B. Promotions & Campaign Execution

  Plan execute and track trade promotions and BTL activities.

  Support new product launches through detailed launch plans including in-store activations sampling and retail campaigns.

• C. Merchandising & In-store Visibility

  Ensure effective use and distribution of Point-of-Sale Materials (POSM).

  Develop and maintain planogram compliance and display standards across all relevant outlets.

• D. Sales Support

  Provide the sales team with promotional tools product training and retail pitch support.

  Collaborate with Key Account Managers and field sales to ensure seamless implementation of initiatives.

  Coordinating with Key Account Decision Makers for periodic marketing plans and activations in coordination with sales team.

• E. Market Analysis & Insights

  Monitor market trends competitor activities and consumer behavior at the retail level.

  Analyze data from campaigns and promotions to improve efficiency and ROI.

• F. Budget Management

  Prepare and manage the trade marketing budget ensuring cost-effectiveness.

  Track expenditures and ensure alignment with approved plans.

• G. Cross-Functional Collaboration

  Coordinate with Supply Chain Finance and Sales teams for end-to-end campaign execution.

  Work closely with principals and retailers for trade activation.

  Managing Trade Marketing team (Promoters).

Qualifications & Experience

Bachelors degree in marketing Business Administration or related field. MBA is an advantage.

58 years of relevant experience in trade marketing or sales within the household/FMCG sector.

Experience in managing retail activations and promotions across various channels.

Proven ability to handle large-scale campaign planning and execution.

Experience within GCC is a plus.

Arabic is a plus

Key Skills & Competencies

• Strong commercial acumen with retail and shopper understanding.
• Excellent planning and organizational skills.
• Data-driven mindset with the ability to analyze campaign performance.
• Creativity and innovation in trade activations.
• Strong interpersonal and communication skills.
• Proficiency in Microsoft Excel PowerPoint and experience with CRM/ERP systems.

KPIs & Performance Metrics

• Successful execution of trade marketing calendar as per timelines.
• Increase in off-take volumes during promotions.
• Visibility scores and planogram compliance across retail outlets.
• ROI on trade marketing spend.
• Sales team satisfaction with trade support.
• Customer and channel partner feedback

Reporting & Review

• Weekly review meetings with Sales team.
• Monthly trade marketing performance report to be submitted to the Country Sales Manager and principals.
• Quarterly review with Managing Director.