Sr. Specialist Rider Engagement

Delivery Hero; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading logistics technology firm in Dubai is seeking a Rider Communication & Engagement Specialist. You will be responsible for developing communication materials for delivery riders, managing content calendars, and reporting on budget effectiveness. The ideal candidate has 3-5 years of experience in content creation and is fluent in English and Arabic. This is a full-time, on-site position.

Qualifications

• 3-5 years of relevant experience in content creation, communications or copywriting.
• Native-level fluency in English and Arabic (written and verbal).
• Strong portfolio of content across multiple formats.

Responsibilities

• Develop clear culturally relevant content in English and Arabic.
• Manage assigned components of the rider communication calendar.
• Coordinate logistics for on-ground activations.

Skills

Content creation

Communication

Social media management

Budget monitoring

Analytical skills

Education

Bachelor’s degree in Journalism, Communications, English, Psychology or a related field

Tools

Digital tools for content management

Job description

Job Summary

As a Rider Communication & Engagement Specialist you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. You’ll contribute to content creation, campaign execution and experience-enhancing initiatives that make our riders feel informed, appreciated and connected. Working under the guidance of more senior team members you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets.

Whats On Your Plate

Content Development & Communication

• Develop clear culturally relevant content in English and Arabic and coordinate translations into Roman Urdu & Kurdish.
• Produce copy for in-app messages, SMS, social posts, video scripts and newsletters tailored to rider needs and aligned with brand voice.
• Maintain a shared content bank and messaging templates for reuse across markets.

Campaign & Calendar Management

• Support execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g. Ramadan, Summer Rider Appreciation).
• Manage assigned components of the rider communication calendar including scheduling and stakeholder coordination.

Project & Campaign Coordination

• Lead end-to-end execution of specific rider campaigns or on-ground events under supervision.
• Prepare and manage project timelines, checklists and stakeholder updates to ensure timely execution.
• Coordinate across operations, fleet partners, vendors and design/marketing teams.

On-ground Engagement Support

>Assist in the rollout of on-ground activations (lounges, rest points, hydration drives, appreciation events).
• Coordinate logistics, inventory and partner/vendor follow-ups.

Digital & Social Media

• Create and schedule content across rider-facing platforms (WhatsApp, Tweety, TikTok, Instagram, Facebook).
• Monitor content performance and community sentiment to inform future campaigns.

Budget Monitoring & Reporting

• Track expenses related to rider engagement campaigns and activations.
• Maintain budget trackers, process invoices and coordinate with Finance for payment submissions.
• Support reporting on ROI, spend efficiency and value delivered through each initiative.
• Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits.

Insights & Continuous Improvement

• Monitor campaign performance (reach, participation sentiment) and document key learnings.
• Support post-campaign evaluations with data collection and field insights.
• Elevate rider feedback and local insights into program improvement suggestions.

Qualifications

• 35 years of relevant experience in content creation, communications or copywriting, preferably in logistics tech or the gig‑economy space.
• Bachelor’s degree in Journalism, Communications, English, Psychology or a related field.
• Native-level fluency in English and Arabic (written and verbal).
• Strong portfolio of content across multiple formats and purposes: crisis comms, campaign copy, platform‑optimized posts and educational materials.
• Deep familiarity with digital tools and social media platforms; experience using them to deliver high‑performing content.
• Proven ability to manage content calendars and deliver high‑quality work independently under tight deadlines.
• Creative thinker with analytical skills to assess impact and continuously.
• Self‑starter mindset with a proactive, solutions‑oriented approach.

Remote Work: No

Employment Type: Full‑time