Specialist, Digital Channels & Communities (External Comms Dept.)

ADNOC; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading regional energy company in Abu Dhabi is seeking a Community Manager to engage with online communities and oversee digital marketing efforts. The role involves developing engaging content, managing campaigns, and collaborating with various internal teams. Ideal candidates should have 2-5 years of relevant experience and proficiency with social media tools. Strong communication and analytical skills are essential for success in this fast-paced environment.

Qualifications

• Proven experience in social media management or digital marketing (2-5+ years).
• Proficient with social media platforms and digital marketing tools.
• Strong written and verbal communication skills.

Responsibilities

• Build and manage active communities across social media platforms.
• Develop engaging digital content aligned with brand messaging.
• Plan and execute digital marketing campaigns across channels.

Skills

Social media management

Digital marketing

Community management

Content creation

Analytical skills

Collaboration

Tools

Google Analytics

Hootsuite

Mailchimp

HubSpot

Figma

Canva

Job description

Key Responsibilities

• Community Management & Engagement: Build, manage, and scale active communities across platforms like social media (Twitter/X, Facebook, LinkedIn, Instagram), forums, and brand-owned community hubs. Foster healthy discussions, respond to inquiries promptly, and ensure a positive and respectful environment.
• Content Creation & Communication: Develop and curate engaging digital content—text posts, articles, images, and videos—that aligns with brand messaging and campaign objectives. Maintain a consistent brand voice across all channels.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across email marketing, social media, and SEO/SEM.
• Analytics & Reporting: Track and analyze performance metrics using Google Analytics and social media insights to measure ROI and KPIs of campaigns and community engagement. Provide actionable insights and recommendations for optimization.
• Cross-functional Collaboration: Work closely with internal teams (marketing, product, customer support, sales) to ensure cohesive messaging and gather community feedback to inform product development and strategy.
• Market Research: Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and identify new opportunities for growth.
• Events & Programs: Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower community advocates.

Required Skills & Qualifications

• Experience: Proven experience (typically 2-5+ years) in social media management, online community management, or digital marketing.
• Technical Skills: Proficiency in social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Figma or Canva). Basic knowledge of SEO principles, HTML/CSS, and web analytics is often a plus.
• Communication: Strong written and verbal communication skills, with the ability to craft compelling and user-friendly content.
• Analytical Mindset: Strong analytical and problem‑solving skills, with a data‑driven approach to decision‑making.
• Soft Skills: Creativity, empathy, attention to detail, strong organizational and project management skills, and the ability to work collaboratively in a fast‑paced environment.