Social Media Specialist

RTC-1 Employment Services; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A premium bakery brand in Dubai is seeking a Social Media Specialist to develop and implement strategies that enhance online presence. You will create and manage engaging content across platforms like Instagram, TikTok, and YouTube while fostering community engagement. The ideal candidate should have at least 2 years of experience in social media management, particularly in hospitality or F&B, with strong skills in analytics and campaign optimization.

Qualifications

• Minimum of 2 years of relevant experience in social media.
• Proven track record managing for hospitality, café, or F&B brands.
• Strong branding and food aesthetic sense.

Responsibilities

• Develop and implement social media strategies.
• Create, schedule, and manage engaging content.
• Engage and grow online communities.
• Monitor performance and optimize campaigns.

Skills

Content creation

Social media management

Engagement strategies

Analytics proficiency

Tools

Instagram

TikTok

YouTube

Social media scheduling tools

Job description

Position Title: Social Media Specialist Employment Type: Full Time Salary: up to 10K AED depending on experience and qualifications Job Location: Dubai, UAE About the Client: A premium bakery brand in Dubai known for its artisanal pastries, breads, and exquisite desserts combining flavors with contemporary innovation. Job Description: -Develop and implement social media strategies aligned with overall marketing and business goals. -Create, schedule, and manage engaging content (text, images, videos) across all social media platforms. -Engage and grow online communities by responding to comments, messages, and trends promptly. -Monitor performance through analytics, optimize campaigns (organic and paid), and report actionable insights.

-Open to Arabic nationals aged 40 and below, with a minimum of 2 years of relevant experience. -Proven track record in managing social media for hospitality, café, or F&B brands preferably in Dubai. -Skilled in content creation across Instagram, TikTok, and YouTube, with a strong sense of branding, food aesthetics, and audience engagement for premium café or bakery concepts. -Proficient in social media analytics, scheduling tools, and managing paid campaigns.