Social Media Manager (Public Relations)

FIVE Hotels & Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxurious hospitality group in Dubai seeks a Social Media Manager for senior executives, focusing on strategy, content creation, and engagement. The ideal candidate has experience in supporting leaders, possesses excellent communication skills, and can navigate a fast-paced environment. Responsibilities include overseeing executive social media, producing high-quality content, and maintaining a professional online presence. Flexibility to work outside standard hours is essential. Competitive compensation and the opportunity to work within a dynamic team await you.

Qualifications

• Experience supporting senior executives in social media management.
• Ability to manage shifting priorities in a fast‑paced environment.
• Proven understanding of corporate communications and reputational awareness.
• Demonstrated ability to work with C-suite executives.

Responsibilities

• Lead social media strategy for senior executives.
• Capture high-quality content in live environments.
• Manage community engagement across executive platforms.
• Provide insights on performance and audience behavior.

Skills

Social media management

Content creation

Videography

Photography

Communication skills

Organizational skills

Attention to detail

Flexibility

Education

Degree in marketing, communications, or related field

Job description

An Exhilarating Opportunity

Are you ready for a role spanning both FIVE Hotels and Resorts and The Pacha Group, supporting group-wide objectives across hospitality, lifestyle, and entertainment?

FIVE and The Pacha Group share a unified culture that brings together contemporary hospitality innovation with a longstanding creative influence rooted in music, entertainment, and Ibiza, informing how experiences are designed and delivered across the group.

This is a cross-functional role spanning FIVE Hotels and Resorts and The Pacha Group, with a primary focus on C-suite social media management. Sitting within Public Relations, it works closely with senior leadership and calls for sound judgement, discretion, and a strong understanding of reputational, corporate, and communications considerations.

The position is high-impact and hands‑on, combining strategy, content creation, publishing, and day‑to‑day management. While selective support for broader group platforms is included, the core focus remains executive social media, rather than consumer brand marketing. Flexibility is essential, including the ability to work in line with C‑suite schedules, with availability outside standard working hours and travel when required.

Join now and get ready to take your career to new heights.

The Candidate

You are a self‑starter who brings experience supporting senior executives, with a strong understanding of corporate and leadership social media, and the flexibility to work in a fast‑paced environment where high standards and shared responsibility matter. A structured approach, sound judgement, and attention to detail support consistent delivery, even when priorities shift.

The ability to work confidently with colleagues and stakeholders across different teams is essential, as collaboration sits at the heart of how we work across our properties. A positive, solutions‑focused mindset, combined with a willingness to take ownership, helps maintain quality, accountability, and a professional team culture.

What We’re Looking For

• A degree in marketing, advertising, communications, or equivalent professional experience in social media management or a related role is preferred.
• Proven experience managing social media for senior executives or leadership teams, with a strong emphasis on building and maintaining a personal brand presence within hospitality, lifestyle, entertainment, or food and beverage environments.
• A strong understanding of corporate communications, reputational awareness, and leadership positioning, with experience supporting C‑suite executives through social and digital channels.
• Demonstrated hands‑on capability in videography, photography, and editing, with the ability to create content independently and in fast‑moving, on‑the‑go environments.
• Proven ability to develop and deliver end‑to‑end content strategies, including content capture, editing, copywriting, publishing, and engagement management.
• Experience working across both corporate and B2C public relations activation, with the ability to balance leadership‑facing communications and brand‑aligned storytelling.
• Fluency in written and spoken English. Additional languages are an advantage.
• Comfortable operating in fast‑paced, high‑output environments, with the ability to manage complexity, ambiguity, and shifting priorities with confidence.
• Demonstrates professionalism, discretion, and sound judgement when working closely with C‑suite leaders.
• Strong organisational skills, attention to detail, and the ability to manage shifting priorities and deadlines.
• Confidence working independently, with sound judgement and a proactive approach to delivery.
• Demonstrates a strong ability to work independently, showing initiative, reliability, flexibility, and a willingness to work beyond standard hours when required.

Key Responsibilities

• Leads the social media strategy, content creation, publishing, and engagement for the Chairman and Chief Executive’s social media presence, ensuring alignment with leadership positioning, corporate communications objectives, and reputational considerations.
• Owns end‑to‑end delivery across executive social content, including ideation, content capture, editing, copywriting, publishing, and community management.
• Captures and delivers high‑quality photo and video content independently, often in live or fast‑moving environments, including events, leadership engagements, and travel.
• Exercises sound judgement, discretion, and confidentiality when managing content involving senior leadership and sensitive communications.
• Ensures consistency, clarity, and professionalism across all executive‑facing social media activity.
• Acts as an internal content resource with flexible availability, including evenings, weekends, and during C‑suite travel, to support timely and live content capture as required.
• Manages day‑to‑day community engagement across executive platforms, including comments and direct messages, in line with approved brand and public relations guidelines.
• Works closely with the Director of Public Relations to ensure alignment between social media activity, corporate messaging, and broader Public Relations priorities.
• Provides secondary support for designated platforms, including social content updates and basic website content management for corporate and foundation websites.
• Responds promptly to time‑sensitive content and communication requests, maintaining reliability and consistency of output.
• Monitors performance, engagement, and audience behaviour across managed platforms, providing insights and recommendations to support continuous improvement.
• Stays informed on platform updates, trends, and best practices relevant to executive and corporate social media management.

The Team

Our teams bring together people from diverse backgrounds who take pride in their work and value professionalism, collaboration, and creativity. Our employees deliver memorable experiences, supported by an environment that encourages high standards, individuality, and a shared sense of responsibility. This is an environment shaped by like‑minded individuals who are motivated, engaged, and committed to doing their best, while also recognising the importance of energy, balance, and enjoyment in how they work together.

Sustainable Indulgence

Our commitment to redefining sustainable hospitality and entertainment, seamlessly integrating cultural heritage, environmental responsibility, and luxury experiences, spans FIVE Hotels and Resorts and The Pacha Group, delivering world‑leading credentials without compromising commercial results. Rated as the world’s top ESG ‘A’ company by ISS, our portfolio includes internationally certified green assets in Dubai, Zurich, and Ibiza, all meeting LEED Gold or higher standards per ICMA and GBP guidelines.

An Equal Opportunity Employer

FIVE Hotels and Resorts and The Pacha Group do not discriminate and are committed to hiring a diverse and inclusive workforce as an equal‑opportunity employer. Our FIVE Tribe and Pacha Family is driven by the principles of love, connection, joy, inclusivity and music, and bonded by a celebration of people, culture and diversity.

About FIVE Hotels and Resorts

FIVE Hotels and Resorts prides itself on being disruptively different and daringly unique. Our growing portfolio of lavish destinations in the Middle East and Europe are the epitome of glamour and experiential luxury, offering boundary‑breaking experiences at FIVE’s award‑winning hotels, dining concepts, and immersive nightlife venues. As part of our team, you will be part of a group of high achievers who fearlessly challenge conventions on a global stage.

Find out more here: fivehotelsandresorts.com

About The Pacha Group

The Pacha Group is a globally acclaimed lifestyle brand with a strong presence in various sectors such as music, leisure, entertainment, hospitality, and fashion. It extends its international influence through well‑known destinations including Pacha Ibiza (a famed nightclub), Destino Five Ibiza and Pacha Hotel. Having celebrated its 50th anniversary in 2023, the Pacha Group is dedicated to sharing the essence of the Ibizan lifestyle with the world, characterised by a carefree, sophisticated way of life infused with creativity, music, and a spirit of acceptance.

Find out more here: pacha.com