Social Media Content Specialist

LESTARS MANAGEMENT CONSULTANCY; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A consultancy firm in Dubai is seeking a Social Media Manager to enhance follower growth and manage virtual influencer accounts on Instagram and TikTok. The ideal candidate should have 1-3 years of relevant experience, basic video editing skills, and a strong understanding of social media analytics. Proficiency in English and familiarity with AI content tools are beneficial. This role promises a dynamic work environment and opportunities for growth.

Qualifications

• 1-3 years of experience in social media management, ideally on Instagram/TikTok.
• Basic video editing skills are essential.
• Strong communication skills in English, with a knack for social media trends.

Responsibilities

• Grow account follower counts and maintain virtual influencer accounts.
• Design a content matrix and schedule for Instagram/TikTok.
• Monitor similar accounts for trends and insights.

Skills

Managing Instagram/TikTok accounts

Video editing

Fluent English communication

Data-driven optimization

Self-motivated

AI content generation

Social media trend analysis

Portuguese or Chinese language knowledge

Tools

CapCut

Premiere

Job description

Job Requirements:

• Primarily focused on growing account follower counts, responsible for establishing virtual influencer accounts, content planning, publishing, engagement, and operational maintenance;
• Design an influencer content account matrix for Instagram/TikTok, plan account positioning, topic selection, and publishing schedules, and utilize AI tools to produce diverse content formats including short videos, Reels, and image-text posts;
• Conduct in-depth research and continuous monitoring of similar virtual influencer accounts on social media to stay updated on emerging viral content trends;
• Iterate content strategies based on data insights, international social media trends, platform updates, and trending topics.

Position Requirements:

• 1-3 years of experience managing Instagram/TikTok accounts or cross-border social media operations, with thorough understanding of platform rules and algorithms;
• Basic video editing skills, proficient in CapCut Premiere, or similar tools;
• Fluent English communication, keen sense for overseas social media trends, and strong online presence;
• Data-driven mindset to optimize content strategies based on analytics and boost social media conversion rates;
• Self‑motivated with strong curiosity, proficient in AI content generation tools, and experience leveraging AI tools for social media account management;
• Experience managing overseas self‑media accounts or official accounts for international enterprises is preferred, with demonstrable follower growth achievements!
• Candidates with outstanding domestic self‑media/official account management experience who are willing to transition to overseas social media operations and can utilize AI for English expression are also welcome!
• Prior experience managing overseas influencer accounts is advantageous!
• Portuguese or Chinese language is a plus