Social Branding Specialist

MILELE MOTORS FZE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading automotive and tech company in Dubai is seeking a skilled Personal Brand Strategist to enhance the personal brand of its leadership. The role involves developing brand strategy, managing digital presence, and overseeing content creation across platforms like LinkedIn and Instagram. Candidates should have 2-3 years of experience in personal branding or digital marketing, with strong communication skills and a creative, data-driven mindset. This is an excellent opportunity to work in a dynamic, multi-vertical environment.

Qualifications

• 2 to 3 years of experience in content strategy, personal branding, or digital marketing.
• Strong understanding of social media platforms and audience psychology.
• Demonstrated success in building or scaling personal brands.

Responsibilities

• Define and upscale personal brand strategy across all verticals.
• Manage content calendars and craft engaging narratives.
• Drive audience growth and monitor analytics.

Skills

Content strategy

Personal branding

Digital marketing

Social media strategy

Storytelling

Project management

Job description

About the Role

We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate and tech.

The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities

Brand Positioning & Strategy

• Define, refine and upscale the personal brand strategy across all verticals.
• Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
• Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

• Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
• Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

• Drive audience growth, engagement, and influence across digital platforms.
• Monitor analytics and optimize performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

• Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
• Manage agency or freelancer collaborations when required.

Requirements

• Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.
• Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEO influencers, thought leaders).
• Excellent communication, copywriting, and project management skills.
• Ability to work in a fast-paced multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance.