SMC MENA Customer Insights Lead

Snap Middle East FZ-LLC; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A leading technology company is seeking a Customer Insights Lead to drive research initiatives in the MENA region. Responsibilities include developing vertical insight narratives, supporting business development, and translating advertiser objectives into actionable product recommendations. The ideal candidate has at least 8 years of B2B research experience in the technology sector, with strong analytical and communication skills. Comprehensive benefits and a collaborative work environment are offered.

Benefits

Paid parental leave

Comprehensive medical coverage

Mental health support programs

Qualifications

• At least 8 years of experience in B2B research within the technology domain.
• Proficiency in data analysis and visualizations using SQL or Python.
• Experience with research insights platforms like GWI or Mintel.

Responsibilities

• Develop compelling narratives for SMC Growth Sales and BD teams.
• Support business development outreach with data-backed insights.
• Translate advertiser objectives into suitable product recommendations.
• Synthesize various data sources into actionable insights.
• Operationalize insights production for scalability across regions.
• Engage with marketing and sales teams to assess insight needs.
• Enhance go-to-market materials tailored to specific audiences.
• Bridge regional and global teams to align needs and insights.

Skills

Data analytics

Quantitative research

Qualitative research

Presentation skills

Critical thinking

Education

Bachelor’s degree in Computer Science or related field

Tools

SQL

Python

Qualtrics

Job description

Overview

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment, learn about the world, and have fun together. The company’s three core products are Snapchat—a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio—a platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

About the Role

We’re looking for a strategic and hands‑on Customer Insights Lead to join the SMC team at Snap Inc in the MENA region. In this role you’ll lead research and analytics initiatives that fuel our sales teams with deep vertical‑specific insights and product‑sales recommendations.

You’ll drive end‑to‑end execution of insights projects across the MENA region and globally. The research efforts will span industry verticals, distilling complex data into clear actionable outputs that strengthen go‑to‑market strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space who enjoys working cross‑functionally and is passionate about delivering insights that move the business forward.

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy.

The role reports to the Head of SMC Insights based in California, USA, and will partner closely with Sales, Growth, Marketing, and Business Development (BD) teams across the MENA region.

Responsibilities

• Develop Vertical Insight Narratives—build compelling insight‑driven narratives that help the SMC Growth Sales and BD teams craft stronger, more relevant sales pitches tailored to each advertiser’s category (e.g. education, ecommerce, retail) and target audience on Snapchat.
• Support BD Outreach with Credibility‑Boosting Insights—partner with BD teams to inform cold outreach with data‑backed, vertically‑specific insights that increase the credibility of our sales pitch.
• Translate Advertiser Objectives into Product Recommendations—work closely with cross‑functional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g. awareness, leads, purchases), audience segments, and industry vertical.
• Synthesize 1P and 3P Data into Actionable Outputs—combine internal data (e.g. campaign performance, Snapchat behavior) external data sources (e.g. GWI) and strategic intuition to craft tailored insights that are timely, actionable, and easy to activate.
• Operationalize Scalable Insight Production—build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales, Marketing, BD teams and Events.
• Engage with Cross‑Functional Stakeholders—serve as the point person for Marketing, Sales, and BD teams on insight needs. Translate business questions into research briefs, prioritize efforts based on impact, and ensure timely, high‑quality deliverables.
• Elevate Go‑To‑Market Materials with Tailored Deliverables—support the creation of one‑pager pitch decks and vertical strategy narratives by embedding insight rigor and tailoring content to advertiser‑specific contexts.
• Act as a Strategic Liaison to Global Teams—bridge the MENA region with global Insights and Growth teams based in North America. Ensure teams’ needs and market nuances are reflected in global initiatives while local teams benefit from scalable tools, narratives, and best practices developed centrally.

Knowledge, Skills & Abilities

• Experience with data analytics and quantitative & qualitative research methodologies in the B2B technology space.
• Familiarity with audience and industry insights platforms like GWI, Mintel, etc.
• Hands‑on experience with tools like Qualtrics.
• Ability to present and brainstorm research findings with both technical and non‑technical/business audiences.
• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the go‑to‑market strategy.

Minimum Qualifications

• At least 8 years of experience conducting B2B research in the technology space with proven track record in insights.
• Proficiency in SQL and/or Python/R for analysis and data visualization.
• Bachelor’s degree in Computer Science, Human‑Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience.

Preferred Qualifications

• Master’s degree in Computer Science, Human‑Computer Interaction, Information Science, Psychology, Social Science.
• Experience with quantitative research (metrics survey design, response effects, sampling, crosstabs, and statistical concepts).
• Experience evaluating, negotiating, and working with external research vendors.
• Critical thinking beyond business requests.
• Collaborative work in a dynamic, data‑driven and creative environment.

Benefits

Snap Inc. offers comprehensive benefits that support your health, well‑being, and career growth. Our benefits include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

EEO Statement

Snap is proud to be an equal‑opportunity employer and is committed to providing employment opportunities regardless of race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification in accordance with applicable federal, state and local laws. EOE including disability/vets. If you have a disability or special need that requires accommodation please don’t be shy and contact us at [contact information].

Default Together Policy

At Snap Inc., we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. To reflect this we practice a default‑together approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).