Senior Sales Manager New Launch Event

Informa Group Plc.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading events and media company in Dubai is seeking a Senior Sales Manager to drive the success of a new launch event in 2026. This role involves managing customer relationships, achieving revenue targets, and developing sales strategies for live and hybrid events. The ideal candidate has significant sales experience, a degree level education, and strong communication skills. The position offers the flexibility to work from home and provides comprehensive benefits.

Benefits

25 days annual leave plus birthday leave

Company-funded private medical insurance

Share Match scheme

Comprehensive career development opportunities

Annual flight entitlement after 1 year

Qualifications

• Proven track record in a sales role with significant success.
• Computer literate with proficiency in business software.
• Strong verbal and written communication in English required.

Responsibilities

• Manage customer accounts including contract negotiations.
• Build and maintain long-lasting client relationships.
• Achieve revenue targets through proactive sales strategies.

Skills

Sales experience

Effective communication

Interpersonal skills

Commercial awareness

Attention to detail

Education

Degree level education or equivalent

Tools

Business software proficiency

Job description

This role is based in our Dubai Office - One Central Tower.

Role Overview

The Senior Sales Manager will play a pivotal role in driving the success of a new launch event in Dubai in 2026. This role involves growing and expanding sales through selling live and hybrid events plus media to a broad range of customers in the region and internationally. The Senior Sales Manager will oversee customer relationships, determine customers’ needs and what they’re looking to achieve short‑term and long‑term, and ensure Informa Markets delivers and exceeds customer expectations.

Areas of Responsibility & Accountability

• Customer Account Management: Full account management including negotiating contracts and agreements to maximize profit.
• Customer Relationship Management: Operate as the lead point of contact for all matters specific to assigned accounts, building and maintaining strong long‑lasting relationships.
• Retention & Business Development: Develop and execute retention and new business strategies to grow and expand within new and existing customers, including upselling and cross‑selling.
• Revenue Targets: Achieve revenue targets by proactively responding to inbound inquiries and self‑generated leads based on a deep understanding of the market and product.
• Product Positioning: Accurately position Informa Markets products and solutions as solutions for market and business challenges that meet customer needs.
• Forecasting & Reporting: Provide accurate forecasting and performance metrics to key stakeholders, highlighting revenue risks and opportunities.
• Project Management: Manage projects within customer relationships, ensuring customer goals align with company objectives.
• Collaboration: Coordinate with colleagues working on the same account to ensure consistent service delivery.

Additional Responsibilities

• Serve multiple customers concurrently, meeting and exceeding deadlines.
• Maintain up‑to‑date customer information/records, including interactions, transactions, account plans and records on the Informa CRM system.
• Build a social media presence through social selling.
• Stay informed about new and existing products, services and solutions, sharing insights with internal colleagues.
• Proactively develop personal skills and knowledge, keeping abreast of the changing landscape and maintaining a personal development plan aligned with Informa Markets Sales Excellence Competencies.
• Monitor current market conditions and competitors’ products by attending key Informa and industry‑relevant competitor events.
• Contribute to cross‑business projects as required.

What Youll Produce

• Sales/Revenue/Profit through day‑to‑day account management.
• Develop, implement and measure the success of customer/client account plans and strategies.
• Sales forecasts and effective sales reporting.
• Customer retention and acquisition strategies, delivery and evaluation.
• Improved productivity and quality outputs.
• Strategies to maximize Informa Markets potential to drive incremental sales/growth.
• Timely and robust renewal/rebooking discussions.
• New business through personally sourced leads.
• Plans to grow and expand within current accounts.
• Act as the voice of the customer for product/event/solution development.

Qualifications

Minimum Education Level

• Educated to degree level or equivalent.

Essential

• Significant and successful experience in a sales role.
• Computer literate and proficient in commonly used business software.
• Effective verbal and written English communication skills.
• Strong interpersonal skills.
• Commercial awareness.
• Attention to detail.
• Numerate.

Desirable

• Awareness of exhibition production.
• Experience in growing and developing new markets and products.
• Telesales, media sales or exhibition background.
• Relevant industry knowledge.
• Understanding of event cycles.

Additional Information

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other or with customers and partners three days a week or more. When you’re not spending time together in one of our offices or other workplaces, such as at an Informa event, you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

Our Benefits Include

• Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!)anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in‑person and online social events, our fantastic Walkthe World team day and active diversity and inclusion networks.
• Annual Flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company‑funded private medical insurance with optical and dental coverage.
• A Share Match scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.
• Recognition for great work with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning‑mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step we encourage and support internal job moves.
• As an international company the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most, although not all, of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and/or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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Remote Work

No

Employment Type

Full‑time