Senior Manager, Social Media

Exinity; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A financial services company in Dubai is seeking a Social Media Senior Manager to enhance brand visibility across multiple social channels. The individual will develop strategic social media initiatives, create impactful content, and manage analytics to foster customer engagement. The ideal candidate should have over 6 years of experience in social media management, demonstrating expertise in driving brand sentiment, particularly in regulated markets. This role offers a dynamic environment focused on professional growth and innovation.

Qualifications

• 6+ years in social media management or digital communications.
• Proven track record driving growth in B2C or B2B.
• Expertise in short-form video platforms like TikTok.

Responsibilities

• Develop channel-specific social strategy aligned with brand objectives.
• Lead ideation and production of high-impact social content.
• Plan and execute campaigns and manage influencer partnerships.

Skills

Social media management

Content marketing

Digital communications

Copywriting

Visual storytelling

Job description

Job Description

We’re looking for a strategic, creative Social Media Senior Manager to lead our brand presence for multiple brands across social channels. This role will own the social strategy, content, community, and performance analytics to drive brand awareness, customer engagement, and measurable business outcomes. You’ll partner closely with Brand, CX, Creative, PR/Comms, and Growth Marketing to deliver best-in-class social experiences that build trust and advocacy.

Key Responsibilities

Strategy & Planning

• Develop a channel-specific social strategy aligned with brand objectives, audience needs, and commercial priorities.
• Build monthly/quarterly content calendars, campaign roadmaps, and platform plans (organic & paid).
• Define audience segmentation, content pillars, tone of voice, and channel purpose (e.g., LinkedIn for leadership, TikTok for reach, Instagram for community, etc.).

Content & Creative

• Lead ideation, copywriting, and production of high-impact social content (static, video, Stories/Reels, carousels, live).
• Brief and collaborate with designers, video editors, and creators; manage external agencies or freelancers as needed.
• Implement UGC/creator strategies and employee advocacy programmes where relevant.
• Ensure brand consistency and accessibility (subtitles, alt text) and optimise content per platform best practices.

Campaigns & Partnerships

• Plan and execute campaigns (product launches, tentpoles, seasonal moments, live events).
• Manage influencer/creator partnerships: identification, negotiation, briefing, compliance, and performance tracking.
• Coordinate with PR for reactive content, issues management, and real-time moments.

Measurement & Optimisation

• Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions.
• Use A/B testing and data-driven optimisation to improve content performance and conversion.
• Maintain dashboards across platform analytics and BI tools; create clear narratives for leadership.

Qualifications

• 6+ years in social media management, content marketing, or digital communications; multi-channel ownership.
• Proven track record driving growth, engagement, and brand sentiment in B2C and/or B2B contexts, ideally in a regulatory and / or financial services environment.
• Proven track record of managing multiple brands simultaneously
• Experience of managing social media in different regions and languages
• Expertise in short-form video (Reels/TikTok), LinkedIn thought leadership, and community building.
• Experience with influencer/creator programmes and contractual compliance.
• Strong copywriting, visual storytelling, and creative briefing skills.
• Comfortable presenting insights and recommendations to senior stakeholders.

Additional Information

WHAT YOU WILL LOVE ABOUT THIS ROLE
“Freedom to succeed” is our core belief. It’s not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will…

• [Learn] (e.g., from each other/from new projects).

• [Exchange] (e.g., information and best practices in an open-minded environment).

• [Advance] (e.g., by developing skills and accepting greater responsibilities/ your career progression and diversification).

• [Prosper] (e.g., by acquiring skills/ by nurturing a team of x people).

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.