Retail Media Network Manager

ADNOC; Abu Dhabi; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading energy company in Abu Dhabi is seeking a Retail Media Network Manager to architect and manage its national-scale Retail Media Network. The ideal candidate will integrate physical and digital media assets to drive revenue and optimize campaign performance across multiple channels. Responsibilities include launching a nationwide program, managing advertiser relations, and overseeing advanced audience targeting strategies. This role demands over 10 years of experience in digital media and ad monetization.

Qualifications

• 10+ years in digital media, ad monetization, or retail media platforms.
• Track record building RMN operations at large retail/media groups.
• Certifications in Lean Startup, Design Thinking, Google Ads preferred.

Responsibilities

• Architect and operationalize ADNOC's Retail Media Network.
• Launch a nationwide RMN program across at least 200 sites.
• Develop media monetization strategies and manage campaigns.

Skills

Ad tech expertise

Stakeholder management

Commercial acumen

Campaign management

Education

Bachelor's degree in Business, Marketing, Technology, or related field

Advanced degree preferred

Tools

Google Ad Manager

Salesforce

Google Analytics

Job description

Job Summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC's national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.

Key Responsibilities

• RMN Program Development & Launch
• Launch a foundational nationwide RMN program across at least 200 sites and app properties.
• Define inventory strategy, media pricing, and demand partnerships.
• Integrate data, CMS, CRM, and clean-room tools.
• Media Monetization & Campaign Management
• Deliver the first wave of paid campaigns with performance dashboards.
• Develop and implement strategies to maximize media inventory value across digital and physical assets.
• Manage relationships with advertisers and partners to optimize campaign performance.
• Technology & Data Integration
• Oversee integration of clean-room and CRM tools for advanced audience targeting.
• Ensure seamless operation of DSP / SSP / ad server ecosystems.
• Stakeholder Management
• Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
• Secure alignment with senior stakeholders and enable cross-functional collaboration.

Tools and Technologies

• Ad Tech Platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
• CRM & Data Integration: Salesforce, Clean-room tools
• Analytics & Reporting: Google Analytics, Tableau, Power BI
• Content Management: WordPress, Sitecore, Adobe Experience Manager

Key Performance Indicators (KPIs)

• RMN program launch and coverage (number of sites / properties)
• Revenue generated from media inventory
• Campaign performance and attribution metrics
• Advertiser / partner satisfaction
• Audience targeting effectiveness

Qualifications

• Bachelor's degree in Business, Marketing, Technology, or related field; advanced degree preferred.
• 10+ years in digital media, ad monetization, or retail media platforms.
• Track record building RMN operations at large retail / media groups.
• Certifications in Lean Startup, Design Thinking, Corporate Innovation, Google Ads, Programmatic Advertising, or Digital Strategy preferred.
• Strong commercial acumen and ad sales modeling skills.
• Excellent communication and stakeholder management abilities.