REGIONAL DIRECTOR – ADMISSIONS AND MARKET DEVELOPMENT GULF STATES (GCC)

LaSalle College; Abu Dhabi; On-site; AED 220,000 - 294,000; Full time

Job summary

An international education provider is seeking a Regional Director – Admissions and Market Development in Abu Dhabi. This role requires leading admissions strategies for international campuses while fostering partnerships within the Gulf. Candidates must have over five years in education sector expertise, strong networking abilities, and excellent command of both Arabic and English. The position offers a competitive salary, health benefits, and opportunities to work in a growth-oriented environment.

Benefits

Competitive compensation

Health insurance

Growth-oriented work environment

Qualifications

• At least five years of experience in international admissions and market development.
• Solid understanding of Gulf educational dynamics.
• Ability to create lasting relationships with families.

Responsibilities

• Lead development of admissions for international campuses.
• Design strategies for diverse market clienteles.
• Represent at presentations and educational fairs.
• Collaborate with campus teams for student experience.

Skills

Experience in the education sector

Knowledge of Gulf markets

Strong communication skills in Arabic

Professional command of English

Networking with education officials

Relationship building

Education

Undergraduate degree

Job description

LCI Education wishes to identify the leader who will join its teams to structure and develop its admissions markets in the Gulf States.

Based in Abu Dhabi, the Regional Director – Admissions and Market Development will play a key role in positioning and developing LCI Education's markets in the United Arab Emirates, the Gulf Cooperation Council States, as well as in strategic segments related to international admissions.

This casting process aims to identify a leader capable of structuring commercial and prescription partnerships and carrying LCI Education's international ambition, by strengthening the visibility and credibility of the brand with families, prescribers and regional partners, in conjunction with all the campuses of the network.

This role is aimed at a senior profile in the development of international admissions markets, with strong credibility with families and educational partners, able to create long‑term value and position LCI Education as a premium international reference in competitive and internationally charged educational environments. The incumbent of the position is required to travel frequently as part of the accomplishment of his mission.

Location : Abu Dhabi – United Arab Emirates

YOUR MISSION

• Lead the development of admissions and markets to LCI Education's international campuses;
• Design and deploy segmented approach strategies for the different clienteles of the market, in alignment with LCI Education's international positioning and academic value proposition;
• Structure and lead the entire international admission process;
• Represent LCI Education at presentations at international schools, educational fairs and corporate events;
• Collaborate closely with campus teams to ensure a smooth, consistent, and high‑quality student experience;
• Structure, manage and optimize relationships with accredited regional partners in order to develop international student pipelines to LCI Education's campuses, ensuring the quality of profiles, compliance with operational practices and sustainable alignment with the group's business strategy and institutional positioning;
• Train and support partners on LCI Education's programs, campuses and academic value proposition;
• Establish mechanisms for the qualitative monitoring of partnerships and analyze conversion dynamics;
• Collaborate closely with the Regional Director based in Riyadh on cross‑cutting GCC initiatives;
• Contribute to regional market intelligence (competition, pricing trends, family behaviour);
• Support the development of LCI Education in the secondary markets of the Gulf;
• Produce regular analyses on admissions pipelines, development channel performance and identification of growth opportunities in target markets.

THIS ROLE IS FOR

• A professional with at least five years of experience in the education or higher education sector, acquired in international admissions, market development or partnership functions, ideally in the Middle East, within structured and international environments;
• A solid understanding of the educational, cultural and decision‑making dynamics specific to Gulf markets;
• An established network or strong credibility with education officials in the UAE and the GCC;
• A demonstrated ability to structure lasting relationships with families and partners;
• Experience with an international education or bridging program provider;
• Holds an undergraduate degree;
• Excellent command of the Arabic language (oral and written);
• A professional command of English (oral and written), which is essential given the regular interactions with international teams and partners.

BENEFITS

• Permanent full‑time position;
• Competitive compensation, including an uncapped performance‑based variable bonus;
• Health insurance;
• International, entrepreneurial and growth‑oriented work environment.