PR Executive

Shiseido; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty brand is looking for a PR Executive in Dubai to support public relations campaigns in the Middle East. Responsibilities include developing PR campaigns, maintaining media contacts, and drafting press materials. The ideal candidate should possess 1-2 years of experience in public relations, strong communication skills, and proficiency in MS Office. Fluency in English and Arabic is essential. This role presents a great opportunity to work within the luxury beauty industry and enhance brand reputation.

Qualifications

• 1-2 years of relevant experience in public relations or communications.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Assist in developing and executing PR campaigns.
• Build relationships with key media contacts.
• Draft press releases and monitor media coverage.

Skills

Public relations

Communication skills

Copywriting

Organizational skills

Time-management

Interpersonal skills

Fluency in English and Arabic

Education

Bachelor's degree in Communications, Journalism, or Public Relations

Tools

Microsoft Office Suite

Media monitoring tools

Job description

Reporting to :

Location : Dubai, United Arab Emirates.

Job Purpose :

Job Title : PR Executive - Shiseido

Department : Marketing & Communications

Reports to : Senior PR Manager – Prestige Brands - Shiseido

About the Role

We are seeking a highly motivated and results-oriented PR Executive to join the Shiseido team in Dubai on a temporary contract basis. This role will support the development and execution of public relations campaigns across the Middle East region. The successful candidate will play a crucial role in building brand awareness, driving media coverage, and enhancing the brand reputation of Shiseido.

Key Responsibilities

• Assist the Senior PR Manager in developing and executing integrated PR campaigns across the Middle East region.
• Build and maintain strong relationships with key media contacts (print, online, broadcast) in the region.
• Draft press releases, media pitches, and other PR materials.
• Monitor media coverage and track key performance indicators (KPIs).
• Support influencer marketing initiatives, including outreach, seeding, and campaign tracking.
• Assist in the planning and execution of PR events and activations.
• Conduct market research and competitive analysis.
• Provide administrative support to the PR team.

Qualifications

• 1-2 years of relevant experience in public relations, communications, or a related field within the beauty industry.
• Excellent written and verbal communication skills, including strong copywriting and editing abilities.
• Strong organizational and time-management skills with the ability to prioritize tasks and meet deadlines.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Passion for the beauty industry and a strong interest in luxury brands.
• Strong interpersonal and relationship-building skills.
• Ability to work independently and as part of a team.
• Fluency in English and in Arabic.

Preferred Skills

• Experience with media monitoring tools.
• Knowledge of social media analytics and reporting.
• Experience working with luxury brands.
• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.