Performance Strategy Director

Dentsu; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading marketing agency in Dubai seeks a Performance Strategy Director to develop performance-driven strategies for major clients in MENA. The role requires 13-15 years of experience in media or digital marketing and strong expertise in data-driven planning and performance marketing. Candidates must have excellent communication skills and the ability to simplify technical concepts for clients. This positions offers a full-time permanent contract with opportunities for mentorship and collaboration across teams.

Qualifications

• 13-15 years of experience in performance strategy, media, or digital marketing.
• Proven expertise in search and performance marketing including bidding strategies.
• Strong understanding of technology-driven categories.
• Exceptional communication and storytelling skills.
• Regional experience in MENA preferred.

Responsibilities

• Lead performance strategy for key clients ensuring data integration.
• Partner with teams to define growth opportunities.
• Translate data insights into compelling narratives.
• Collaborate with media and creative teams.
• Contribute to internal best-practice initiatives.

Skills

Performance strategy

Data-driven planning

Excellent communication

Mentorship

Storytelling

Job description

Job Description:

We are looking for a forward‑thinking Performance Strategy Director to lead the development of performance‑driven strategies across major clients in the MENA region. You will act as the bridge between technology data and storytelling shaping how we use performance media analytics and platforms to drive measurable business outcomes.

This is a client‑facing (not client‑handling) role suited for a confident communicator and storyteller with strong experience in performance strategy search and data‑driven planning.

Key Responsibilities

• Lead the performance strategy for key clients across markets ensuring integration of data tech and communications thinking.
• Partner with client leads and media teams to define growth opportunities through performance‑based frameworks (ROAS CPA demand and bidding optimization etc.).
• Translate complex data and platform insights into clear compelling narratives that drive decision‑making at the client level.
• Collaborate closely with digital media and creative teams to build strategies grounded in technology search and consumer behavior insights.
• Maintain a strong understanding of performance ecosystems (search social commerce analytics programmatic) and how they interconnect.
• Support thought leadership initiatives by contributing to internal best‑practice playbooks presentations and client strategy sessions.
• Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team.

Requirements

• 13‑15 years of experience in performance strategy media or digital marketing ideally within agency or consultancy environments.
• Proven expertise in search and performance marketing including bidding strategies demand analysis and optimization.
• Strong understanding of technology‑driven categories such as telecom tech or data‑intensive industries.
• Ability to translate data into actionable strategies and articulate them with clarity and confidence to senior clients.
• Exceptional communication and storytelling skills capable of simplifying technical concepts for business audiences.
• Strategic thinker with hands‑on exposure to performance measurement attribution and media efficiency frameworks.
• Regional experience in MENA preferred; however we welcome candidates with advanced‑market exposure (UK Germany Italy France Spain Singapore) and confidence in English communication.
• Experience in AI language models and tools and their application in enhancing strategic analysis audience understanding and content optimization.

Location

Dubai

Brand

Carat

Time Type

Full time

Contract Type

Permanent

Required Experience

Director