Performance Marketing Specialist _ Social Media ( Bilingual English & Arabic)

TECCODD; Dubai; On-site; AED 45,000 - 65,000; Full time

Job summary

A marketing firm based in Dubai is looking for a Performance Marketing Specialist to drive social media marketing campaigns. The role demands at least 2 years of expertise in managing paid campaigns across platforms like Facebook and LinkedIn. You will be responsible for campaign management, performance tracking, and audience segmentation. The ideal candidate should possess a Bachelor's degree in Marketing and have strong analytical skills. This position offers a dynamic work environment with a focus on creative collaboration.

Qualifications

• 2+ years of experience in performance marketing management.
• Proficient in interpreting campaign data for data-driven decisions.
• Strong analytical skills and attention to detail.

Responsibilities

• Plan and optimize paid social media campaigns across various platforms.
• Monitor performance metrics and analyze data for insights.
• Develop and optimize audience targeting strategies.

Skills

Campaign Management

Performance Tracking & Reporting

Audience Targeting & Segmentation

Budget Management

Creative Optimization

A/B Testing

Market Research & Trend Analysis

Communication

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics

Hotjar

HubSpot

Job description

Performance Marketing Specialist - Social Media (Bilingual English & Arabic)

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.

Key Responsibilities

• Campaign Management: Plan, execute and optimize paid social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).
• Performance Tracking & Reporting: Monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data and provide insights for improvement.
• Audience Targeting & Segmentation: Develop, test, and optimize audience targeting strategies, including demographic, interest-based, and behavior-based targeting.
• Budget Management: Manage and allocate the advertising budget effectively across campaigns to maximize performance.
• Creative Optimization: Work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for better engagement and conversion rates.
• A/B Testing: Conduct A/B and multivariate testing on ad copy, creatives, and landing pages to optimize performance.
• Market Research & Trend Analysis: Stay updated with the latest social media trends, algorithm changes, and new ad formats to continuously improve and adapt strategies.
• Collaborate with the wider marketing team (SEO, content, CRM) to align social media strategies with broader marketing goals.
• Performance Reporting: Provide regular reports on campaign performance, insights, and areas for improvement to stakeholders and management.

Key Skills and Qualifications

• Experience: 2+ years of experience in performance marketing, specifically in managing paid social media campaigns.
• Education: Bachelor's degree in Marketing, Business, or a related field.
• Technical Skills: Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads; experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot). Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Creativity: Ability to collaborate with creative teams to develop engaging and effective ad content.
• Communication: Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders.
• Attention to Detail: High level of precision in managing budgets, audience segments, and performance tracking.