Marketing Specialist-Senior

FedEx; Dubai; On-site; AED 140,000 - 180,000; Full time

Job summary

A global logistics company in Dubai is seeking an experienced professional in brand communications to develop content strategies and maintain brand messaging. The role requires at least 8 years of experience, strong communication skills, and a deep understanding of brand development. Ideally, candidates will have a background in marketing and be proficient in digital content tools. Fluency in English is required; knowledge of Arabic is a plus. This position is ideal for UAE nationals and residents.

Qualifications

• 8+ years of experience in brand communications, content creation, or marketing.
• Exceptional written and verbal communication skills.
• Strong understanding of brand development and content strategy.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Responsibilities

• Develop and implement content strategies that reinforce the brand voice.
• Write, edit, and produce content for various communication channels.
• Ensure content reflects the brand’s tone and values consistently.
• Track content performance metrics and suggest improvements.

Skills

Brand communications

Content creation

Marketing

Stakeholder interaction

Digital content tools

Fluent English

Arabic

Job description

Brand & Advertising; Internal Communications; External Communications; Customer Experience Design; Research; Product Development; Solution Development; Pricing; Vision / Strategic Planning; Strategic Forecasting & Analysis; Marketing Operations; Customer Analytics

Location: Dubai

Reports To: Manager Strategic Customer Engagement

We are looking for a talented professional with strong communication skills, a deep understanding of brand strategy, and expertise in content creation. The ideal candidate will craft compelling narratives, maintain consistent brand messaging that engages and resonates with our target audience across multiple channels.

Key Responsibilities

• Develop and implement content strategies that reinforce the brand voice and engage audiences.
• Write, edit, and produce content for marketing campaigns, social media, websites, emails, and other communication channels.
• Collaborate with marketing, design, and product teams to create integrated campaigns that align with brand strategy.
• Ensure all content reflects the brand’s tone, style, and values consistently.
• Experience in developing Go-to-Market strategies, including customer communications, battle cards, job aids, and video content.
• Support internal and external communications, including newsletters, presentations, and customer communications.
• Drive the strategy and management of advertising and paid media initiatives, ensuring alignment with overall marketing objectives and business goals.
• Track content performance metrics and suggest improvements for engagement and reach.
• Provide excellent stakeholder interaction and communication skills, with the ability to influence, align, and collaborate effectively across cross‑functional teams and regional markets.

Qualifications & Skills

• 8+ years of experience in brand communications, content creation, or marketing.
• Exceptional written and verbal communication skills.
• Strong understanding of brand development and content strategy.
• Ability to craft creative, clear, and persuasive messaging.
• Proficiency with digital content tools and social media platforms.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Industry Preference: Logistics.
• Language: Fluency in English is required; Arabic is an added advantage.

Preference will be given to UAE nationals, residents and holders of valid work permits.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.