Marketing Specialist

fäm Properties Dubai; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate brokerage in Dubai is seeking a marketing professional to drive multi-channel performance marketing across platforms like Meta, Google, TikTok, and Snapchat. Candidates should have 3–5 years of hands-on experience in paid media with a strong analytical mindset. Responsibilities include managing large budgets, optimizing campaigns, and ensuring accurate tracking. The role offers competitive salary and access to premium projects in a dynamic environment.

Benefits

Large budgets for testing and scaling

Access to premium projects

Performance-focused environment

Competitive salary

Qualifications

• 3–5 years hands-on experience in paid media.
• Direct experience managing Meta, Google, TikTok, and Snapchat.
• Managed budgets starting from AED 100k+/month.

Responsibilities

• Own and scale multi-channel performance marketing.
• Launch, manage, and optimize campaigns across platforms.
• Ensure accurate tracking and attribution with various tools.

Skills

Paid media experience

Analytical mindset

Budget management

Creative copywriting

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Snapchat Ads Manager

Google Analytics 4

Google Tag Manager

Job description

🎯 Mission of the Role

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.

🔑 Core Responsibilities

1. Multi-Platform Campaign Management

Meta (FB/IG) — Google — TikTok — Snapchat — YouTube

• Launch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Build full-funnel strategies (awareness → remarketing → conversion)
• Manage large budgets efficiently (AED 100k–500k+/month)
• Run A/B tests: creatives, formats, bidding, audiences

2. Tracking & Analytics

• Ensure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

3. Creative Workflow

• Prepare creative briefs for designers
• Select best formats per platform (Reels, Shorts, Lead Forms, TikTok Spark Ads, etc.)
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook → value → CTA)
• Maintain a library of top-performing creatives & insights

5. Daily Optimization

• Monitor bids, pacing, and delivery
• Scale up winning campaigns
• Pause underperformers
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue

📌 Required Experience

• 3–5 years hands-on experience in paid media (not agency-level monitoring — real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing

🛠 Technical Skills

• Meta Ads Manager
• Google Ads (Search, Display, Video, PMax)
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics 4
• Google Tag Manager
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)
• Basic Figma/Canva skills

What We Offer

• Work in Dubai’s largest and most advanced real estate brokerage
• Large budgets and full freedom to test & scale
• Access to premium projects and performance-focused environment
• Competitive salary