Marketing & PR Officer

ADIB Group; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent UAE company is seeking a Marketing & PR Officer to enhance its brand presence and build strong client relationships. This role involves developing strategic marketing plans, managing public relations, and creating engaging content across various channels. The ideal candidate should have a Bachelor's degree in Marketing or related fields and proven experience in the UAE real estate market. Strong communication skills and proficiency in digital marketing tools are essential. This position is crucial for driving growth and maintaining a competitive edge.

Qualifications

• Proven experience in marketing and PR within the property management sector.
• Ability to work independently and collaboratively.
• Knowledge of Arabic is a plus.

Responsibilities

• Develop and implement comprehensive marketing plans.
• Manage the company’s public image and reputation.
• Create compelling content for various marketing channels.
• Plan and execute promotional events and exhibitions.
• Build and maintain strong client relationships.

Skills

Excellent written and verbal communication skills in English

Strong understanding of the UAE real estate market

Proficiency in digital marketing tools

Strong organizational skills

Creative thinking and problem-solving

Strong interpersonal skills

Education

Bachelor’s degree in Marketing, Public Relations, Communications

Tools

Digital marketing tools

Microsoft Office Suite

Job description

Description

Role : Marketing & PR Officer
Location : Abu Dhabi

Role Purpose: The Marketing & PR Officer is responsible for developing and executing strategic marketing and public relations initiatives to enhance the company’s brand presence, generate leads and foster strong relationships with clients and stakeholders. This role is pivotal in driving the company’s growth and ensuring its competitive edge in the dynamic UAE market.

Key Accountabilities of the role

Marketing Strategy and Planning

• Develop and implement comprehensive marketing plans that align with the company’s objectives and target audience.
• Conduct market research to identify trends, opportunities and competitive landscape within the UAE real estate sector.
• Collaborate with the sales and management teams to create effective promotional strategies and campaigns.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as necessary to achieve desired outcomes.

Public Relations and Communications

• Manage the company’s public image and reputation through strategic PR activities.
• Develop and distribute press releases, newsletters and other communications materials to media outlets and stakeholders.
• Establish and maintain relationships with key media contacts, industry influencers and stakeholders.
• Organize and coordinate press conferences, media briefings and other public events to promote the company’s projects and achievements.

Content Creation and Management

• Create compelling content for various marketing channels including social media, websites, blogs and print materials.
• Ensure consistent messaging and branding across all marketing and PR materials.
• Manage the company’s social media presence, engaging with followers and responding to inquiries and comments in a timely manner.
• Oversee the production of marketing collateral including brochures, flyers, videos and advertisements.

Digital Marketing

• Develop and execute digital marketing campaigns including SEO, SEM, email marketing and online advertising.
• Analyze website traffic and user behavior to improve online presence and user experience.
• Utilize analytics tools to measure the effectiveness of digital marketing efforts and provide regular reports to management.
• Stay updated with the latest digital marketing trends and best practices.

Event Management

• Plan and execute promotional events, property launches and exhibitions to showcase the company’s projects and services.
• Collaborate with event organizers, vendors and stakeholders to ensure successful event execution.
• Coordinate logistics including venue selection, event setup and post‑event evaluations.
• Utilize events to generate leads and enhance the company’s visibility in the market.

Client and Stakeholder Relations

• Build and maintain strong relationships with clients, investors and property owners.
• Act as the primary point of contact for media inquiries and public relations issues.
• Provide regular updates to clients and stakeholders on company initiatives, projects and market trends.
• Gather feedback from clients and stakeholders to improve services and address concerns promptly.

Specialist Skills / Technical Knowledge Required for this role

• Bachelor’s degree in Marketing, Public Relations, Communications or a related field.
• Proven experience in marketing and PR within the property management / real estate sector.
• Strong understanding of the UAE real estate market and industry trends.
• Excellent written and verbal communication skills in English; knowledge of Arabic is a plus.
• Proficiency in digital marketing tools and platforms including social media management, SEO and analytics.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Creative thinking and problem‑solving abilities.
• Strong interpersonal skills and the ability to build and maintain professional relationships.
• Proficiency in Microsoft Office Suite and marketing software.

Previous experience

Unclear Seniority