Marketing Officer (ME667)

Mediclinic Al Ain Hospital; Abu Dhabi Emirate; On-site; AED 70,000 - 90,000; Full time

Job summary

A healthcare provider in the UAE is seeking a Marketing Assistant to support operational implementation of marketing plans aimed at revenue optimisation. The role involves conducting market research, developing campaigns, managing stakeholder relationships, and organizing local marketing events. Candidates should have 2-3 years of experience in marketing within the healthcare industry and be familiar with the UAE market.

Qualifications

• 2-3 years in a marketing role within healthcare or medical insurance.
• Experience organizing CME events.
• Relevant marketing or sales experience in the UAE.

Responsibilities

• Conduct market research to understand local demographics.
• Develop targeted marketing campaigns across various channels.
• Organize and manage local marketing events.
• Track and analyze marketing campaign performance.

Skills

Communication

Digital marketing

Client interaction

Reputation management

Education

Diploma in Marketing

Bachelor’s degree in Healthcare Management

Tools

Microsoft Office

Job description

Overview

MAIN PURPOSE OF JOB To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market

Key Responsibilities

• Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region
• Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients
• Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives
• Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
• Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads.
• Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
• Support the management of doctor onboarding and promotion of practice opportunities

Education

• ESSENTIAL EDUCATION Diploma or relevant equivalent qualification in Marketing
• DESIRED EDUCATION A relevant bachelor’s degree or Healthcare Management Degree

Experience

• ESSENTIAL MINIMUM EXPERIENCE At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative
• Experienced with organising CME events
• DESIRED EXPERIENCE Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE

Job Skills and Knowledge

• Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work, unit outputs or results
• Communication, marketing, client interaction, and reputation management principles
• Digital marketing principles and best practice
• UAE healthcare industry
• Verbal and written communication skills in English
• Computer Literacy (Microsoft Office)