Marketing Manager (Culinary & Snacks Categories)

International Flavors & Fragrances Inc; United Arab Emirates; Hybrid; AED 293,000 - 368,000; Full time

Job summary

A leading global flavor and fragrance company is seeking a Category Marketing Manager in Dubai, UAE. This role involves leading the Culinary & Snacks categories, developing impactful marketing strategies, and driving cross-functional collaboration to achieve sales growth. The ideal candidate will have 7+ years of experience, strong communication and analytical skills, and be proficient in marketing fundamentals. This position offers flexibility with 3 days onsite and 2 days working from home, along with opportunities for professional development.

Benefits

Flexible Working: 3 days on site & 2 days working from home

Professional onboarding process

Training opportunities

Learning and development programs

Qualifications

• Minimum 7 years of business experience in marketing, sales, or business development.
• Proven ability to develop impactful marketing communications.
• Capability to drive discussions with key stakeholders to implement solutions.

Responsibilities

• Lead Culinary & Snacks Category Teams in category plan development.
• Own the growth of categories, connecting with relevant stakeholders.
• Monitor and report on execution of category plan to leadership team.

Skills

Strong communication skills

Analytical skills

Leadership

Interpersonal skills

Experience in B2C or B2B environments

Proficiency in PowerPoint and Excel

Education

Bachelor's degree in food science or marketing

Master's degree in marketing or business-related field

Job description

Job Summary

Seeking an exciting position in Marketing where you are able to innovate every day! IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences, we deliver sustainable innovations that elevate everyday products. Taste: Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success. The role is based in Dubai, UAE (Onsite role). Be part of a strategic, agile, and open-minded team where together we can achieve greatness and make a real impact. Your potential is our inspiration. Lead the Culinary & Snacks categories in AMETR. The Category Marketing Manager is a single-contributor role but is responsible for driving a cross‑functional team through the development and implementation of a 3‑year category plan to grow IFF Taste sales in the mentioned categories. Directly responsible for the execution of the marketing strategy and tactics defined and aligned with the Taste commercial strategy. This is a challenging and visible role. The candidates will need to demonstrate their potential to become the trusted partner of multiple internal stakeholders (e.g. sales, innovation, creation & design, consumer insights and communication), to gain commitment at all levels in the organization to turn plans into actions, and to engage customers by developing and presenting insightful marketing content.

Where You’ll Make a Difference

• Lead the Multidisciplinary Culinary & Snacks Category Teams in the development of a Category plan. Build on industry insights, business strategies and overall capabilities to define key initiatives, tactics and resources required to grow and defend IFF business in the categories.
• Own the growth of the categories in the region, connecting with relevant stakeholders and different areas in the organization to lead and/or execute the Category plan actions.
• Align and drive the roll‑out of the Category plan with sales and technical teams in AMETR.
• Work with the other function within Marketing, IC&D and Product experience to define key priorities for the categories in the region
• Monitor and report on the execution of the category plan to the AMETR leadership team on a monthly basis. Track progress against category financials targets, opportunity pipeline targets and milestones for key initiatives. Highlight corrective actions required and decisions to be made.
• Support the key account managers and sales managers in engaging and developing relationship with our customers marketing departments by executing on our marketing tactics.
• Leverage interaction with external and internal stakeholders to collect industry insights, derive implications for the business and recommend actions to support our growth ambitions in the categories.

What Makes You the Right Fit

• Minimum 7 years of business experience (marketing, sales, business development) in B2C or B2B environments, preferably in the Culinary & Snacks categories.
• Strong communication skills. Proven ability to develop and deliver impactful marketing communications to customers
• Excellent listening, analytical and influencing skills. Demonstrated ability to collect insights (qualitative/quantitative), generate conclusions and drive discussions with key stakeholders to develop and implement appropriate solutions
• Capability to digest marketing information from numerous sources as well as data sources, create logical arguments and apply it relevantly, to determine direction and future idea focus.
• Engagement, leadership and high level of energy
• Proven ability to work effectively in a matrix organization and drive cross-functional project teams
• Creates compelling communication to teams or stakeholders to drive strategy
• Strong knowledge of strategic and operational marketing fundamentals
• Strong interpersonal skills to connect people from different part of the organization, foster collaboration and manage potential conflicts to move things forward and drive execution
• Highly developed written and verbal communication in English, other languages are a plus, especially Arabic and French.
• High proficiency with PowerPoint and Excel

How Would You Stand Out?

• Strong understanding of the flavors industry
• Expected travel between 20-30 %
• Master’s degree in marketing or business-related field
• Experience in building and executing marketing plans
• Bachelor/master’s degree in food science or marketing
• Work experience in the food ingredients industry

Why Choose Us?

• Flexible Working: 3 days on site & 2 days working from home
• Professional onboarding process
• Flexibility, agility in approach to project execution
• Ability to work with multiple disciplines in a dynamic, global environment
• Training opportunities
• Learning and development programs from day one

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more