Marketing Lead - Auto & Mobility Brand & Campaigns

NADIA Recruitment & Management Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A recruitment firm is seeking a motivated Assistant Manager - Marketing to drive marketing strategies and brand awareness across MENA. The ideal candidate will develop comprehensive plans, manage campaigns, and coordinate efforts across digital and traditional channels, contributing to sales growth in the automotive sector. Strong communication and project management skills are essential, along with a passion for the automotive industry.

Qualifications

• Proven ability to lead multi-channel marketing campaigns and manage budgets.
• Data-driven mindset and strong understanding of digital marketing tools and analytics.
• Excellent communication, leadership, and project management skills.
• Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles, etc.).
• Pleasing personality and attitude to respect & communicate with seniors of different nationalities.

Responsibilities

• Develop and execute comprehensive marketing plans to support brand initiatives.
• Oversee brand guidelines and ensure brand consistency across all materials.
• Lead integrated campaigns across digital, print, social media, and events.
• Manage the company's MENA social media platforms and digital metrics.
• Coordinate internal and external stakeholders for marketing activities.
• Plan and organize events like auto/boat shows and new model launches.

Skills

Marketing Strategy

Brand Management

Consumer Behavior

Market Research

Digital Marketing

Media Buying

Events

Education

Post-Graduate in Marketing

Tools

MS Word

Excel

PowerPoint

Business Intelligence (BI)

Job description

A recruitment firm is seeking a motivated Assistant Manager - Marketing to drive marketing strategies and brand awareness across MENA. The ideal candidate will develop comprehensive plans, manage campaigns, and coordinate efforts across digital and traditional channels, contributing to sales growth in the automotive sector. Strong communication and project management skills are essential, along with a passion for the automotive industry.