Marketing Executive (Bilingual)

Anghami; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital entertainment platform in Dubai seeks a Marketing Executive to support integrated marketing campaigns and enhance brand visibility in the MENA region. Responsibilities include executing brand initiatives, managing campaign logistics, and analyzing performance metrics. Ideal candidates will have over 3 years of experience in marketing, preferably in the entertainment sector, and proficiency in Arabic is mandatory. This position offers opportunities to work collaboratively with cross-functional teams, driving customer engagement and brand growth.

Qualifications

• 3+ years of experience in marketing, ideally within the entertainment, media or digital sectors.
• 2 years of Digital Media Buying experience.
• Experience in managing agencies that support end-to-end campaigns.

Responsibilities

• Assist in executing brand-building initiatives to increase presence in the MENA region.
• Collaborate with the marketing team to develop and execute marketing campaigns.
• Track and analyze campaign performance, providing detailed reports.

Skills

Creative and innovative thinker

Strong understanding of digital marketing

Analytical mindset

Strong project management skills

Excellent written and verbal communication

Fluency in Arabic

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Anghami Inc. is home to two of the region’s most dynamic digital entertainment platforms—Anghami and OSN+. Together, they’ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region’s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it’s a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we’re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

Be part of a team that's shaping the future of entertainment in the MENA region and beyond.

About the Role:

The Marketing Executive will be responsible for supporting and executing integrated marketing campaigns that drive brand awareness, customer acquisition and engagement. This role involves close collaboration with cross-functional teams to deliver high-impact campaigns across multiple channels, ensuring alignment with the brand marketing strategy and business objectives.

Key Responsibilities:

Brand Awareness and Growth

• Assist in the execution of brand-building initiatives to increase OSN+ and Anghami’s presence in the MENA region
• Support the brand partnerships team to execute partnerships and promotional activations to drive engagement
• Monitor market trends and competitive activities, using insights to inform campaign planning and optimize marketing efforts

Campaign Planning and Execution

• Collaborate with the marketing team to develop and execute marketing campaigns across digital, social, offline and on-platform channels.
• Take ownership of campaign logistics, ensuring campaigns are delivered on time, within budget and in alignment with the brand’s strategic objectives
• Coordinate the production of campaign assets including creative, copy and media materials, in collaboration with internal teams and external agencies

Performance Tracking and Reporting

• Track and analyze campaign performance, providing detailed reports on key metrics
• Prepare regular reports on marketing performance and recommend improvements based on key findings

Cross-Functional Collaboration

• Work closely with the product and content teams to ensure campaigns are aligned with the latest product offerings and content releases
• Partner with cross-functional teams including social media, digital performance and CRM to integrate the brand and marketing strategy across customer touchpoints
• Assist in the planning and execution of marketing events, content launches and promotional activities to drive customer acquisition and engagement

Qualifications and Experience

Educational Requirement:

• Bachelor’s degree in Marketing, Business, or a related field

Experience Requirement:

• 3+ years of experience in marketing, ideally within the entertainment, media or digital sectors
• 2 years of Digital Media Buying experience
• Experience in managing agencies that support with end-to-end campaigns

Skills & Competencies:

• Creative and innovative thinker with a passion for entertainment and digital trends
• Strong understanding of digital marketing and social media platforms
• Analytical mindset with the ability to interpret data and use insights to drive marketing decisions
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Excellent written and verbal communication skills
• Ability to work collaboratively across cross-functional teams
• Fluency in Arabic