Marketing & Brand Manager

Rahal; Dubai; Hybrid; AED 293,000 - 404,000; Full time

Job summary

A leading travel platform in the UAE is seeking a Marketing & Brand Manager to drive brand strategy and manage 360° marketing campaigns. The role involves building brand awareness, engaging customers through creative campaigns, and utilizing data analytics to optimize performance. Candidates should have over 5 years of experience in marketing, expertise in campaign management, and fluency in English and Arabic. Join a growing team at the forefront of travel innovation in the region.

Benefits

Lead impactful campaigns

Join a fast-growing company

Work in a creative culture

Qualifications

• 5+ years in marketing, brand, or growth roles (preferably in travel, e-commerce, mobility, or fintech).
• Proven experience in 360° campaign management.
• Strong understanding of user segmentation and campaign analytics.

Responsibilities

• Build, refine, and protect Rahal’s brand identity.
• Design and execute data‑driven acquisition campaigns.
• Co-create marketing partnerships with airlines and hotels.

Skills

Creative mindset

Data-driven marketing

Collaborative skills

Tools

Meta Ads

Google Ads

CRM tools

Job description

Location

Hybrid (Baghdad, Iraq / Dubai, UAE)

Reports To

CEO

Employment Type

Full‑time (Hybrid)

About Rahal

Rahal is the travel mini‑app inside Iraq’s Super Qi ecosystem; transforming how millions of users book flights, hotels, and digital travel services.

We’re building the region’s most trusted travel brand, and we’re looking for a creative force to bring our story to life; one campaign, one traveler, one Rocketship moment at a time.

Role Overview

We’re looking for a Marketing & Brand Manager to own Rahal’s brand strategy, storytelling, and 360° marketing execution. This role requires strategic thinking as well as hands‑on executional capabilities. Both are equally important and non‑negotiable.

You’ll build awareness, grow customer acquisition, and drive engagement across Iraq and the GCC. From digital campaigns and partnerships to brand activations and PR, you’ll lead how Rahal shows up across every touchpoint — inside the Super Qi app and beyond.

This role blends creativity with data, strategy with execution, and local insights with regional ambition.

Key Responsibilities

Brand & Creative

• Build, refine, and protect Rahal’s brand identity, voice, and visual system.
• Lead the creation of 360° campaigns across digital, social, and offline channels.
• Ensure brand consistency across product, marketing, and communications.

Performance Marketing & Growth

• Design and execute data‑driven acquisition campaigns across paid, owned, and earned media.
• Collaborate with BI and Product teams to measure ROI, CAC, LTV, CTR, and CVR.
• Manage agencies and freelancers to deliver creative assets, digital ads, and local activations.

Partnerships & Communications

• Co‑create marketing partnerships with airlines, hotels, and payment partners.
• Drive PR initiatives, influencer collaborations, and brand storytelling.
• Develop content calendars and campaign roadmaps aligned with marketing seasonalities (e.g., White November, Ramadan, Karbala, Umrah, Summer School break, etc.).

Leadership & Process

• Build Rahal’s in‑house marketing foundation; from creative briefs to campaign performance dashboards.
• Partner with Product and Operations teams to align growth campaigns with business goals.

Qualifications

• Experience: 5+ years in marketing, brand, or growth roles (preferably in travel, e‑commerce, mobility, or fintech).
• Expertise: Proven experience in 360° campaign management (social, digital, influencer, offline).
• Strong understanding of user segmentation, retention funnels, and campaign analytics.
• Hands‑on experience with Meta Ads, Google Ads, and CRM tools.
• Creative mindset paired with commercial discipline.
• Languages: English (fluent) and Arabic (fluent) is a must.

Personality Traits

🎨 Creative Storyteller : Builds emotional connections between travelers and the brand.

📊 Data‑Driven Marketer : Balances intuition with measurable impact.

🤝 Collaborator : Works seamlessly with Product, BI, and Operations teams.

🔥 Doer : Executes fast, iterates faster, and loves to see results.

Why Rahal

• Lead campaigns that reach millions of users inside Super Qi.
• Join Iraq’s fastest‑growing travel platform within the Super Qi ecosystem.
• Work alongside passionate builders shaping the future of digital travel in the Middle East.
• Solve real traveler challenges at scale; from seamless bookings to next‑gen experiences.
• Thrive in a culture of ownership, speed, and creativity.
• Be part of Rahal’s regional expansion journey; the future of travel starts here.