Marketing Analyst, Visa Direct Regional Field Marketing - CEMEA

Visa; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A global payments technology company in Dubai is seeking an Analyst for Visa Direct Field Marketing. The role supports marketing growth, requiring analytical skills and collaboration across teams. Candidates should have a Bachelor's degree and 2-5 years of relevant experience. This full-time position offers a hybrid work model and focuses on data-driven marketing initiatives.

Qualifications

• 2 to 5 years of experience in marketing or business analysis.
• Strong analytical skills with the ability to translate data insights.
• Excellent written and verbal communication skills.

Responsibilities

• Support execution of Visa Direct marketing programs.
• Gather and analyze market intelligence and customer insights.
• Track and report on campaign performance and provide insights.

Skills

Analytical skills

Communication skills

Project management

Collaboration

Education

Bachelor's degree in Marketing, Business, Economics or related field

Tools

CRM tools

Marketing automation platforms

Job description

Position Summary

As an Analyst Visa Direct Field Marketing CEMEA you will report to the Director of Visa Direct Field Marketing CEMEA and play a pivotal role in supporting the growth and success of Visa Direct. In this role you will be responsible for providing analytical coordination and execution support for field marketing activities helping to drive awareness adoption and usage of Visa Direct products and solutions across the CEMEA markets. You should have a passion for data-driven marketing a strong sense of ownership and the ability to collaborate cross-functionally with colleagues from marketing product sales and external partners.

Key Responsibilities

• Support Field Marketing Initiatives - Assist in the execution of regional Visa Direct marketing programs and campaigns ensuring alignment with business goals and priorities.
• Research and Analysis - Gather and analyze market intelligence competitor activities and customer insights to support marketing strategy and campaign optimization.
• Reporting - Track and report on campaign performance marketing KPIs and budget spend providing actionable insights and recommendations for continuous improvement.
• Content and Asset Localization - Adapt global marketing materials and content for CEMEA audiences coordinating translations and ensuring local market relevance.
• Project Coordination - Coordinate with internal teams agencies and partners to ensure timely and effective rollout of marketing programs events and co-marketing activities.
• Client and Event Support - Assist in organizing regional events webinars and customer engagements supporting pre-event planning on-site logistics and post-event follow-up.
• Stakeholder Collaboration - Work closely with regional sales product and marketing teams to support go-to-market initiatives and communicate field feedback.
• Administrative Support - Help manage invoices purchase orders and vendor relationships ensuring compliance with Visa processes and policies.

Key Internal Partners

• Regional and Global Visa Direct Product Teams
• Regional and Local Sales Teams
• Regional and Country Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Bachelors degree in Marketing Business Economics or a related field
2 to 5 years of experience in marketing business analysis or a related function ideally within B2B financial services or technology sectors
Strong analytical skills with the ability to synthesize data and translate insights into actionable recommendations
Excellent written and verbal communication skills ability to prepare clear reports and presentations
Good organizational and project management abilities with attention to detail and accuracy
Ability to work collaboratively in a cross-functional and multicultural team environment
Proactive self-motivated and eager to learn
Experience with marketing analytics CRM tools or marketing automation platforms is a plus

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Full-time