Job Summary
The Market Research Executive supports business growth by conducting comprehensive market research, analyzing data, coordinating with dealers, and identifying opportunities to enhance market presence across assigned regions. The role acts as a liaison between dealers, principals, and internal stakeholders while supporting marketing, sales, and business development initiatives.
Key Responsibilities
- Conduct market surveys and showroom visits to assess local market conditions and customer behavior.
- Design, develop, and execute market and end-user surveys.
- Research market dynamics, industry trends, and competitor activities to identify growth opportunities.
- Perform forecasting, gap analysis, and market trend analysis using statistical and quantitative methods.
- Analyze sales, operational, and market data to support strategic decision-making.
- Prepare comprehensive reports, presentations, and documentation based on research findings.
- Recommend operational and strategic improvements to enhance market presence and performance.
- Advise management and key stakeholders on market opportunities, risks, and performance trends.
- Prepare and submit monthly performance reports for management and MC offices.
- Support business development initiatives through data-driven insights and market intelligence.
- Act as a liaison between dealers and principals, managing contracts, deliveries, and coordination.
- Maintain strong relationships with dealers, clients, and vendors to ensure smooth operations.
- Meet with clients and vendors to discuss procedures, requirements, and operational matters.
- Engage with customers to build long-term relationships and resolve issues effectively.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
- 1–3 years of experience in market research, data analysis, or marketing operations.
- Proven experience in conducting market research, analyzing data, and preparing reports.
- Strong analytical, reporting, and presentation skills.
- Ability to coordinate effectively with multiple stakeholders across regions.
- Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with digital marketing tools is an advantage.
- Excellent communication and interpersonal skills.
- Attention to detail, proactive attitude, and ability to work independently.