Manager – Product Analytics- Search & Merch

Landmark Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading retail and hospitality group in Dubai is looking for a Manager — Product Analytics to enhance customer engagement through data-driven insights. The successful candidate will analyze campaign performance, build customer segmentation models, and identify metrics to optimize marketing efforts. With 4–7 years of experience in CRM or marketing analytics, expertise in SQL and familiarity with analytics tools are required. This role offers a dynamic work environment with opportunities for professional growth.

Benefits

Competitive remuneration

Continuous learning and growth opportunities

Vibrant workplace culture

Qualifications

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Responsibilities

• Analyze campaign performance across channels (email, push, whatsapp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Skills

CRM campaign performance analytics

In-depth understanding of marketing metrics

Familiarity with CDP platforms

Cohort analysis & segmentation

A/B testing & experimentation

LTV modeling & retention tracking

SQL

Python

Looker

PowerBI

Google Analytics

Amplitude/Mixpanel

Job description

Landmark Digital –
Landmark Digital is the digital arm of Landmark group – Retail and is the backbone of our omnichannel business. Our brands are supported by a diverse team of more than 500 skilled professionals across product, content, technology and performance marketing functions ensuring seamless digital experiences for our eight online brands.

We are hiring for Manager — Product Analytics to strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms.

This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value. Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the ‘what’ but also the ‘why’, ‘so what’ & ‘now what’.

You will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation, and retention.

Job Location – Dubai, UAE

Key Responsibilities

• Analyze campaign performance across channels (email, push, whatsapp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Job Experience

• 4–7 years in CRM or marketing analytics within an ecommerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Required Skills

• CRM campaign performance analytics
• In-depth understanding of marketing metrics (open rate, CTR, retention, churn, LTV).
• Familiarity with CDP platforms (eg. Bloomreach, Segment).
• Cohort analysis & segmentation
• A/B testing & experimentation
• LTV modeling & retention tracking
• Language Proficiency in SQL, Python
• Visualization Tools: Looker, PowerBI
• Experience with Google Analytics, Amplitude/Mixpanel

About us:

Landmark Group

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE – based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC’s largest omnichannel retailers and India’s top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

Landmark Digital

As a part of the Landmark Group, a renowned retail and hospitality conglomerate in the Middle East, North Africa, and India, Landmark Digital is the dynamic digital arm of Landmark Retail, serving as the cornerstone of our omnichannel business strategy.

Headquartered in Dubai, UAE, we oversee the digital operations of eight leading brands across diverse geographies, with ambitious plans for expansion into new territories and functions. Joining us means becoming a vital part of the Middle East’s most significant bricks-to-clicks success story, boasting an impressive year-on-year growth rate exceeding 100%.

Comprising a talented workforce of over 700 professionals across diverse domains, Landmark Digital spearheads various functions including Enterprise and E-commerce Tech, Product Management, User Design, and MarTech, among others. With our futuristic outlook, we are committed to delivering seamless digital experiences to our customers.

At Landmark Digital, we cultivate an agile work culture, empowering you to make impactful decisions from day one within collaborative squads comprising professionals from over 20 nationalities. Additionally, our dedicated software development center in Bangalore, India, offers opportunities for incubation, design, and optimization of digital products.

Working at Landmark Digital means engaging with cutting-edge technologies, including Enterprise and E-commerce tech, headless commerce, Java Spring Boot, React Native, React frontend, and Azure Cloud solutions, providing an enriching environment for professional growth and development.

In addition to competitive remuneration and benefits, we prioritize continuous learning and growth through dedicated training and upskilling initiatives. Furthermore, our vibrant workplace culture fosters camaraderie through various team events, celebrations, and recreational amenities, ensuring a fulfilling experience both personally and professionally.

Come be a part of Landmark Digital, where innovation, collaboration, and growth converge to redefine the digital retail landscape