Manager – Brand, Marketing & Communications

Crown Farms; Fujairah Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading food and agriculture group in the United Arab Emirates seeks a Marketing & Communications expert to shape its brand narrative and marketing strategies. The successful candidate will lead brand governance, corporate communications, and digital marketing while overseeing stakeholder engagement and sustainability storytelling. Ideal applicants bring over 10 years of experience in relevant sectors, alongside strong leadership and strategic skills, to drive brand impact in a purpose-driven environment.

Benefits

Purpose-driven organization

Leadership visibility

Impact on sustainability initiatives

Qualifications

• 10–15+ years of leadership experience in Brand, Marketing, and Communications.
• Proven experience managing multiple brands or portfolio structures.
• Strong understanding of GCC markets and/or export-driven businesses.

Responsibilities

• Own the strategic direction and execution of the brand and communications agenda.
• Define and manage brand architecture across all subsidiaries.
• Develop portfolio-level go-to-market strategies aligned with business goals.

Skills

Leadership experience

Brand management

Strategic thinking

Storytelling

Stakeholder management

Job description

At Crown Farms, we are building the future of sustainable food systems across agriculture, aquaculture, and premium food production. As our portfolio grows, so does our responsibility—to our customers, our communities, and the planet.

We are now seeking a Marketing & Communications to define, govern, and elevate our group brand narrative across a diversified portfolio of businesses. This role will ensure a single, powerful portfolio story, strong subsidiary brands, disciplined go-to-market execution, and a credible reputation with customers, partners, regulators, and the public.

Role Purpose

You will own the strategic direction, governance, and execution of Crown Farms’ brand, marketing, and communications agenda. This is a leadership role that blends brand building, corporate reputation, ESG storytelling, and commercial performance.

Group Brand Architecture & Governance

• Define and manage Crown Farms’ brand architecture across all subsidiaries.
• Establish brand guidelines, tone of voice, and visual identity systems.
• Ensure consistent brand expression across all touchpoints.

Portfolio Marketing & Go-to-Market Framework

• Develop portfolio-level GTM strategies aligned with business goals.
• Lead campaign planning, launches, and market entry strategies.
• Partner with commercial teams to drive demand and growth.

Corporate Communications & PR

• Own the corporate narrative and reputation management.
• Manage media relations, press releases, crisis communications, and leadership positioning.
• Build strong relationships with external stakeholders.

ESG, Sustainability & Storytelling

• Translate sustainability initiatives into compelling, credible narratives.
• Lead ESG storytelling across internal and external channels.
• Support regulatory and investor communications where needed.

Employer Brand & Internal Communications

• Strengthen Crown Farms’ employer brand.
• Develop internal communications frameworks to drive engagement, alignment, and culture.

Digital & Marketing Performance

• Oversee digital platforms, content strategy, and social media.
• Track performance metrics, ROI, and campaign effectiveness.
• Use data-driven insights to optimize brand impact.

Candidate Profile

• 10–15+ years of leadership experience in Brand, Marketing, and Communications.
• Proven experience managing multiple brands or portfolio structures.
• Background in FMCG, Food & Beverage, Agriculture, Retail, or premium consumer brands.
• Strong understanding of GCC markets and/or export-driven businesses (preferred).
• Strategic thinker with hands‑on execution capability.
• Exceptional storytelling, stakeholder management, and leadership skills.

Why Join Crown Farms?

• Be part of a purpose-driven food and agriculture group.
• Shape the brand narrative of a growing, diversified portfolio.
• Work on sustainability, innovation, and future-focused food systems.
• High‑impact role with leadership visibility.