Local Digital Editor - Michelin Guide

Michelin North America, Inc; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

A leading global guide company is seeking a Local Digital Editor to develop and manage editorial content for its digital platforms in the United Arab Emirates. The role involves building an editorial calendar, creating engaging content, and collaborating closely with partners. Proficiency in both English and Arabic is essential. Ideal candidates will have experience in editorial management and video production, ensuring high-quality content that drives key performance indicators across various local channels.

Qualifications

• Experience in managing editorial calendars and content.
• Strong writing skills in both English and Arabic.
• Experience in video production and analysis of KPIs.

Responsibilities

• Build, update and own editorial calendar.
• Write and source content for various channels.
• Act as a producer for video content.
• Monitor and analyze traffic and KPIs.

Skills

Editorial content management

Copywriting

Analytical skills

Video production

Bilingual (English and Arabic)

Job description

Local Digital Editor - Michelin Guide

KEY TASKS:

B2C: responsible for editorial content driving our KPIs:

• Build, update and own editorial calendar – best‑of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors/writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos: conceptualize, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyze traffic (and other KPI's)

B2A/B2B: create the right editorial content for our partners

• Propose sponsored content based on partners’ objectives. Interact with partner to fine‑tune content requests if necessary.
• Create or source content (article/video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)

Support selection, product and marketing on copywriting

• Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha
• Reviewing Arabic translation of POIs
• Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI are correct.
• Assisting on printed guide – making sure cartography is correct, reviewing copy and POI details before it goes into print