Lead - SME Acquisition

Wio Bank; Abu Dhabi; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading digital bank in the UAE is seeking a Lead for SME Customer Acquisition to drive end-to-end customer sourcing across multiple channels. You will lead a sales team and manage strategic partnerships to achieve customer acquisition targets. The ideal candidate will have 8–12 years of experience in SME banking or digital sales with a strong understanding of the UAE market. Join us to lead the growth of a cutting-edge banking platform.

Benefits

Innovative work environment

Opportunity for professional growth

Mission-driven culture

Qualifications

• 8–12 years of experience in SME banking, fintech, or digital sales leadership.
• Proven track record of driving customer acquisition across multiple channels.
• Strong understanding of the UAE SME ecosystem, including CSPs and free zones.

Responsibilities

• Define and execute a multi-channel SME Liabilities acquisition strategy.
• Lead and scale the direct sales team focused on SME onboarding.
• Build and manage strategic partnerships with CSPs and free zones.

Skills

Customer acquisition strategy

Sales leadership

Partnership management

Data analysis

Digital marketing

Tools

CRM tools

Sales automation platforms

Job description

Role Overview:

As Lead – SME Customer Acquisition, you will own the end-to-end customer sourcing across all channels for SME Liabilities. You’ll lead the sales team, manage strategic partnerships (including CSPs and free zones), and drive organic acquisition through digital and ecosystem-led initiatives. This is a high-impact leadership role with full accountability forcustomer acquisition targets and channel performance.

Key Responsibilities:

Customer Acquisition Strategy

• Define and execute a multi-channel SME Liabilities acquisition strategy aligned with business growth targets.
• Own the acquisition funnel across direct sales, partnerships, and organic channels.
  
  

Sales Leadership

• Lead and scale the direct sales team focused on SME onboarding and conversion.
• Set performance targets, coach team members, and drive a high-performance culture.
  
  

Partnerships & Ecosystem Development

• Build and manage strategic partnerships with Corporate Service Providers (CSPs), free zones, and other SME enablers.
• Develop co-branded acquisition programs and referral models.
  
  

Organic & Digital Growth

• Collaborate with marketing and product teams to drive organic acquisition via digital campaigns, SEO, and platform-led growth.
• Leverage data and insights to optimize acquisition journeys and conversion rates.
  
  

Performance & Reporting

• Track acquisition metrics across channels and report performance to leadership.
• Continuously refine strategies based on data, feedback, and market trends.
  
  

Qualifications & Experience:

• 8–12 years of experience in SME banking, fintech, or digital sales leadership.
• Proven track record of driving customer acquisition across multiple channels.
• Strong understanding of the UAE SME ecosystem, including CSPs and free zones.
• Experience managing sales teams and strategic partnerships.
• Data-driven mindset with strong analytical and execution skills.
  
  

Preferred Attributes:

• Experience in a digital bank or fintech environment.
• Familiarity with CRM tools, sales automation, and digital acquisition platforms.
• Outstanding understanding of AML & CTF regulations & experience in collaborating with compliance teams to do the right thing.
• Entrepreneurial spirit with a bias for action and ownership.
  
  

Why Join Us?

• Lead the growth engine of one of the UAE’s most exciting digital banking platforms.
• Work with purpose in a mission-driven, tech-forward environment.
• Learn fast, grow faster — with exposure to leadership, strategy, and innovation.