Lead Product Marketer — FinTech Growth & Inclusion

Qureos Inc; United Arab Emirates; Hybrid; AED 293,000 - 441,000; Full time

Job summary

A fintech company is seeking a Lead Product Marketer to develop and execute a comprehensive marketing strategy, targeting consumers in Sudan and the diaspora. The role involves leading campaigns across digital and traditional channels, managing agency relationships, and ensuring brand consistency. Candidates should have over 7 years of experience in consumer marketing, ideally in a high-growth fintech environment, with strong analytical skills and proven success in emerging markets. This position offers competitive compensation and flexible working arrangements.

Benefits

Competitive compensation package

Equity participation

Flexible working arrangements

Qualifications

• 7+ years in consumer marketing, ideally in fintech or high-growth products.
• Experience in launching marketing initiatives in emerging markets.
• Strong analytical skills to translate insights into strategies.

Responsibilities

• Lead the development of marketing strategy for digital financial services.
• Execute campaigns across digital, influencer, and traditional media.
• Conduct ongoing performance analysis to refine campaigns.

Skills

Consumer marketing

Paid digital marketing

Influencer outreach

Community-based marketing

Analytical skills

Storytelling

Job description

A fintech company is seeking a Lead Product Marketer to develop and execute a comprehensive marketing strategy, targeting consumers in Sudan and the diaspora. The role involves leading campaigns across digital and traditional channels, managing agency relationships, and ensuring brand consistency. Candidates should have over 7 years of experience in consumer marketing, ideally in a high-growth fintech environment, with strong analytical skills and proven success in emerging markets. This position offers competitive compensation and flexible working arrangements.