Junior Sales Executive - Café & Restaurants

The Greater Change; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A innovative beverage solutions distributor is seeking a Junior Sales Executive in Dubai. This role focuses on driving sales growth across cafés and casual HORECA outlets. Ideal candidates have at least 2 years of sales experience, preferably with a background in cafés or as a barista. Responsibilities include promoting premium products, onboarding new accounts, and achieving sales targets. Benefits include a competitive salary of AED 6,000 – 7,000 along with performance incentives and career advancement opportunities.

Benefits

Performance-based sales incentives

Career growth opportunities

Opportunity to work with premium brands

Supportive work environment

Qualifications

• Minimum 2 years of sales experience is a MUST.
• Café or barista background with proven sales experience is highly preferred.
• Strong understanding of café operations and customer buying behavior.

Responsibilities

• Actively visit cafés and coffee shops to promote and sell products.
• Identify and onboard new café accounts in the UAE.
• Build and maintain relationships with café owners and managers.
• Conduct product demonstrations and tastings.
• Achieve monthly sales targets.

Skills

Sales Experience

Communication Skills

Negotiation Skills

Interpersonal Skills

Job description

Company Overview

Our client is a fast-growing beverage solutions distributor specializing in plant-based milk and premium Matcha products. The brand focuses on quality, health, and sustainability and is expanding its footprint across cafés and HORECA outlets in the UAE.

Role Overview

We are hiring a Junior Sales Executive to drive sales growth across cafés, coffee shops, and casual HORECA outlets in Dubai and nearby emirates. This role is ideal for candidates from a barista or café background who have transitioned into sales and possess a minimum of 2 years of sales experience.

Key Responsibilities

• Actively visit cafés and coffee shops to promote and sell premium beverage products (Matcha, plant-based milk, etc.)
• Identify, target, and onboard new café accounts across the UAE
• Build and maintain strong relationships with café owners, managers, and decision-makers
• Conduct product demonstrations, tastings, and basic sales presentations
• Manage follow-ups, orders, and customer feedback efficiently
• Achieve monthly sales targets and outlet onboarding goals
• Represent the brand professionally and consistently in the market

Qualifications & Preferences

• Minimum 2 years of sales experience is a MUST (preferably in cafés, HORECA, beverages, or FMCG)
• Café or barista background with proven sales experience is highly preferred
• Strong understanding of café operations, beverage menus, and customer buying behavior
• Valid UAE driving license – mandatory
• Comfortable with outdoor sales, field visits, and relationship-driven selling
• Good communication, negotiation, and interpersonal skills
• Presentable, confident, and target-oriented
• Passion for coffee, beverages, and café culture is a strong advantage

Benefits

• Fixed monthly salary: AED 6,000 – 7,000
• Performance-based sales incentivesCareer growth opportunities into senior sales roles
• Opportunity to work with premium beverage brands
• Supportive, growth-focused work environment