International Brand Director

capital.com; Dubai; Hybrid; AED 440,000 - 588,000; Full time

Job summary

A leading trading platform is seeking a Senior Brand Leader with over 10 years of experience in high-trust industries, particularly financial services. This role involves owning brand governance, leading global agencies, and ensuring cross-functional alignment. The ideal candidate will possess the authority to maintain brand discipline while managing and scaling the brand in international markets. The company offers competitive salary, flexible work-life balance, and comprehensive health benefits.

Benefits

Competitive Salary

Work-Life Harmony

Annual Performance Bonus

Generous Time Off

Employee Referral Program

Comprehensive Health & Pension Benefits

Workation Wonderland

Volunteer Days

Qualifications

• 10+ years of experience in senior brand leadership roles.
• Proven background in regulated or high-trust industries, especially in financial services.
• Demonstrated ability to govern large agencies rather than rely on them for strategy.
• Experience managing and scaling brand across multiple international markets.
• Strong personal authority to maintain brand discipline.

Responsibilities

• Own the Brand Language OS and brand operating rules.
• Lead and govern global agencies to execute brand strategy.
• Ensure alignment across product language, PR narratives, and performance copy.
• Maintain brand presence in high-trust, premium contexts.

Skills

Brand authority

Agency leadership

Cross-functional collaboration

Regulated industry experience

Large agency governance

Job description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

Responsibilities

• Brand authority & governance
  • Own the Brand Language OS and brand operating rules
  • Act as final approver on brand tone, language, and narrative
  • Say “no” to growth-driven pressure that breaks brand discipline
  • Prevent drift into hype, urgency, or promotional fintech language
• Agency leadership
  • Lead and govern global agencies (e.g. Ogilvy, PR partners, experience partners)
  • Translate brand strategy into executable systems for agencies
  • Ensure consistency across markets without over‑localisation
  • Control scope creep and “creative reinvention”
• Cross‑functional alignment
  • Work closely with Product, PR, Performance, CRM, Compliance
  • Ensure product language, PR narratives, and performance copy align
  • Act as the brand counter‑weight to growth and commercial pressure
• Brand in high‑trust environments
  • Own brand presence in premium contexts (airports, inflight, FT, institutional media)
  • Ensure brand behaviour matches regulated, long‑term credibility
  • Treat brand as infrastructure, not promotion

Requirements

• 10+ years of experience in senior brand leadership roles.
• Proven background in regulated or high‑trust industries (preferred). Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred, including client‑side work with brand systems (Landor, Interbrand, Wolff Olins) or major agency networks.
• Demonstrated ability to govern large agencies rather than rely on them for strategy.
• Experience managing and scaling brand across multiple international markets.
• Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk.
• Exposure to PR, product language, and brand governance, not solely advertising or campaigns.

What you will get in return

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work‑Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI‑Hybrid
• Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well‑deserved annual bonus tied to your performance.
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got you covered. Plus, location‑specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.

Applicable for Poland: Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request. You may report a violation referred to in the Procedure under the terms specified therein. [e-mail]