Instagram Shoutouts Manager & Copywriter

Impact Clients; Remote; AED 60,000 - 120,000; Full time

Job summary

A high-growth online education brand is looking for an Instagram Shoutout specialist to help drive lead generation. In this remote role, you will write impactful creatives, analyze shoutout performance, and negotiate shoutouts from niche pages. The ideal candidate will be data-driven, creative, and self-motivated, with extensive experience in social media marketing and direct response tactics. Performance-based bonuses are offered based on results.

Qualifications

• Experience writing high-converting ad copy for social media.
• Proven track record in tracking campaign performance metrics.
• Familiarity with Instagram shoutouts and online education brands.

Responsibilities

• Own and scale Instagram Shoutouts in the internal team.
• Write high‑converting creatives and analyze daily performance.
• Collaborate with setters and closers to optimize spend.

Skills

Creative writing

Performance analysis

Campaign optimization

Negotiation

Social media marketing

Job description

Job Overview

Full‑Time | Remote | EST Hours: We’re hiring an Instagram Shoutout specialist. This is a hands‑on performance role— you’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed. If you get excited by analyzing competitors, cracking performance data, writing scroll‑stopping ad copy, and building brands that actually help people—this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8‑figure online education empire. Now he teaches others how to do the same while documenting everything on Instagram and YouTube.

YouTube: https://youtube.com/richardyu1
Instagram: https://instagram.com/richardyuzee

Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education—through IG Shoutouts.

Core Role

Own and scale Instagram Shoutouts in our internal team. You are the engine behind lead gen and driving followers to our IG.

Responsibilities

• Write high‑converting creatives (carousels & reels).
• Research competitors and do niche research to find winning angles.
• Negotiate and buy Instagram shoutouts from niche pages.
• Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality.
• Track shoutout performance and analyze it based on pages & creative.
• Launch and test 1–2 creatives/day based on conversion data.
• Collaborate with setters & closers to optimize spend based on lead quality.
• Optimize and scale the shoutout campaign while keeping ROAS.
• Eventually expand into Meta Ads and other high‑scale channels.

Compensation

Base salary (we’ll match or exceed your current comp) plus performance‑based bonuses tied to direct revenue results.

Are You A Good Fit?

• A driver of growth—you seek to scale campaigns aggressively.
• Writing, testing, and launching ads yourself.
• Direct response operator—you speak offer, funnel, and media fluently.
• Data‑obsessed optimizer—you track everything and act on it.
• Feed‑native creative—you can write in Richard’s voice and hook the scroll.
• High‑energy leader—you set your own goals and push for big outcomes.
• Self‑starter—you don’t wait for permission, you execute daily.

You’ve Done This

• Spent $10K–$100K+ on paid media—especially shoutouts.
• Written dozens of creatives that drove real conversions.
• Tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance.
• Worked inside high‑ticket coaching or online education brands.
• Operated in a fast‑paced sales environment that expects results.

This Role Is NOT for You

• You only run dashboard ads and don’t have experience in running shoutouts.
• You want to “manage” without writing copy or launching ads.
• You need someone to set your goals or micromanage you.
• You’ve never worked in a high‑velocity, performance‑driven environment.
• You never dealt with Instagram Shoutouts.