Head of Marketing & Luxury Brand Developer

The Greater Change; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A luxury branding company in Dubai seeks a Head of Marketing to oversee brand credibility, market visibility, and demand generation. This role requires a strategic leader with 10–15 years of experience in luxury branding and performance marketing. Responsibilities include managing campaigns, overseeing digital presence, and leading teams. The ideal candidate has a background in real estate or premium brands and is skilled in analytics. The compensation is executive-level in line with UAE standards.

Benefits

Executive-level compensation aligned with UAE standards

Qualifications

• 10–15+ years of senior marketing leadership experience.
• Background in real estate development, luxury, lifestyle, or premium brands.
• Proven experience building brands at growth stages.

Responsibilities

• Lead brand credibility and market visibility efforts.
• Design and manage the full customer journey.
• Oversee social media, SEO, and digital campaigns.
• Lead integrated campaigns for branding and project launches.

Skills

Luxury branding

Performance marketing

Stakeholder management

Analytics expertise

Team building

Job description

Reporting To: CMO

Role Purpose

The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands‑on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.

Key Responsibilities

Brand Building & Trust Creation

• Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
• Position the brand as a luxury, European-inspired, design‑led developer with strong local relevance.
• Develop compelling brand narratives focused on aspiration, reliability, and long‑term value.

Demand Strategy & Funnel Ownership

• Design and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → Advocacy.
• Identify micro‑engagement touchpoints across digital and physical platforms.
• Implement tracking and analytics to monitor behavior and optimize performance.
• Partner with Sales to align marketing output with revenue objectives.

Digital, Social & Physical Presence

• Oversee social media, SEO, website content, digital campaigns, and physical branding initiatives.
• Ensure consistent brand representation across all touchpoints.
• Localize content while maintaining a premium European design identity.

Campaign Planning & Execution

• Lead integrated campaigns for branding, project launches, and sales‑driven initiatives.
• Define media mix, messaging frameworks, and budget allocation.
• Monitor campaign performance and continuously optimize ROI.

Sponsorships & Partnerships

• Identify strategic sponsorships aligned with luxury, lifestyle, and culture.
• Build partnerships with media platforms, luxury brands, and cultural institutions.
• Ensure all collaborations enhance brand equity and visibility.

Leadership & Team Building

• Build and lead high‑performing teams across brand, performance, content, and partnerships.
• Collaborate closely with the Head of Digital for world‑class creative execution.
• Manage agencies, vendors, and consultants effectively.

Key Deliverables (18–24 Months)

• Establish a trusted luxury brand presence.
• Create a fully measurable and scalable sales funnel.
• Deliver strong digital and physical brand visibility.
• Execute successful project and brand launches.
• Develop high‑impact strategic partnerships.

KPIs

• Brand awareness, perception, and trust
• Project launch effectiveness and sales enablement
• Brand consistency and quality
• Marketing ROI and budget control
• Team and partner performance

Qualifications & Experience

• 10–15+ years of senior marketing leadership experience.
• Background in real estate development, luxury, lifestyle, hospitality, or premium brands.
• Proven experience building brands at early or growth stages.
• Strong digital, performance marketing, and analytics expertise.
• Excellent leadership, stakeholder management, and execution capability.

Compensation & Benefits

• Executive‑level package aligned with UAE market standards.