Head of Marketing

Agile Consultants; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading consulting firm in the UAE is seeking a Head of Marketing to lead their marketing function. This senior leadership role involves driving business growth, strengthening brand presence, and supporting customer acquisition across channels. The ideal candidate will have over 8 years of marketing experience, including 3–5 years in a managerial role, with proven expertise in B2B and B2C strategies, performance marketing, and a strong data-driven mindset. Competitive salary and growth opportunities offered.

Qualifications

• 8+ years of marketing experience with at least 3–5 years in a leadership role.
• Proven experience managing B2B and B2C marketing strategies.
• Strong expertise in performance marketing and lead generation.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Lead, mentor, and develop a high-performing marketing team.
• Manage the performance marketing function and ensure targets are met.
• Plan and execute multi-channel marketing campaigns.
• Manage the marketing budget to ensure maximum ROI.

Skills

B2B marketing strategies

B2C marketing strategies

Performance marketing

Lead generation

Digital marketing tools

Analytical skills

Project management

Leadership

Education

Bachelor’s or Master’s degree in Marketing or Business

Tools

Google Analytics

CRM systems

SEO/SEM tools

Marketing automation platforms

Job description

Overview

Job Code: 326/001/211
Industry: Consulting

Job Brief:
The Head of Marketing will be responsible for leading the overall marketing function, driving business growth, strengthening brand presence, and supporting customer acquisition and retention across all channels. This is a senior leadership role that requires strategic thinking, hands-on execution, and strong team leadership to deliver measurable marketing outcomes in both B2B and B2C environments.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company’s goals, vision, and growth plans.
• Lead, mentor, and develop a high-performing marketing team, fostering a results-driven and collaborative culture.
• Oversee the performance marketing function and ensure lead generation and acquisition targets are consistently achieved.
• Plan, execute, and manage multi-channel marketing campaigns, including digital marketing, content, email, events, social media, and brand initiatives.
• Manage brand positioning, messaging, and ensure consistency across all marketing and communication platforms.
• Collaborate closely with sales, product, and other internal teams to align marketing strategies with overall business objectives.
• Analyse market trends, customer insights, and competitive activity to identify growth opportunities and refine strategies.
• Own and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
• Track, analyse, and report key marketing performance metrics to measure campaign effectiveness and overall marketing performance.
• Build and maintain relationships with media partners, industry influencers, and strategic partners to enhance brand visibility.
• Drive public relations, communications, and thought leadership initiatives to strengthen market positioning.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 8+ years of marketing experience, with at least 3–5 years in a leadership or managerial role.
• Proven hands-on experience managing both B2B and B2C marketing strategies.
• Strong expertise in performance marketing, lead generation, and demand generation.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics, CRM systems, SEO/SEM tools, and marketing automation platforms.
• Strong project management, organizational, and stakeholder management skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced, evolving business environment.

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