Head of content - EdTech (French fluent )

paradox; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A leading personal brand agency based in Dubai seeks a Head of Content to transform its 'Personal Brand' into a 'Top-Tier Media'. The candidate will lead the content creation process creatively and strategically, ensuring alignment with brand values. Essential skills include content building, editorial leadership, and performance analysis, with fluency in both French and English required. Join an innovative team that blends neuroscience, design, and AI to reinvent human growth.

Benefits

Flexible work environment

Growth opportunities

Work with a dynamic team of professionals

Qualifications

• Experience growing a media brand or personal brand to significant scale (100k+ followers).
• Proven track record in managing a creative team and elevating their work.
• Strong scripting abilities with examples of successful narratives.
• Experience driving business results through effective content.

Responsibilities

• Lead the Content Factory with creative authority to produce high-quality, unique content.
• Architect and execute a dual-brand strategy that elevates both David Laroche’s personal brand and Paradox’s company brand.
• Oversee the internal content team to maintain high standards and foster a culture of excellence.
• Treat content as a primary acquisition channel, working closely with the Head of Growth.

Skills

Content Building

Editorial Leadership

Scripting Skills

Marketing Strategy

Performance Analysis

Job description

Overview

What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?

We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Head of Content (Brand & Content).

Someone who understands that to win today, you don't just need "content", you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately.

We need a strategist who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.

A Brand Architect, capable of orchestrating a complex dual-strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder.

A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell.

A "Doer" with Taste, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them.

This is a full-time position, carried out remotely or from our offices in Dubai or Lisbon. French and English fluency is required.

About Paradox

WHAT WE DO

At Paradox, we are convinced that greatness is trainable. We want to empower people at scale, by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics.

We do that by merging:

• Human Intelligence (coaches, peers, and mentors)
• Structured Intelligence (protocols, mental models, rituals)
• Technological Intelligence (AI personalization, feedback loops, adaptive journeys)

To create one seamless ecosystem: Paradox OS.

Our Beliefs

We believe self-help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change.

At Paradox, we believe people deserve more. More than content. More than motivation. They deserve a system that knows them, one that adapts, challenges, and grows with them.

We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding.

Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.

Our Vision

At Paradox, we want to re-invent how people grow. We do not build another course or coaching app but the Operating System for Greatness.

Founded by David Laroche, a creator followed by over 2 million people, Paradox aims to build something that will live beyond any individual for decades to come.

Our ambition is to compete with players like Mindvalley, but with a sharper vision and grounded protocols for achievers, people who want more for their life, refusing mediocrity.

We bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact. While others hide their numbers, we want to let our results speak loudly for us. Get obsessed with transforming our clients’ lives and let those transformations be our marketing.

And that’s where you come in.

YOUR MISSION

Transform a "Personal Brand" into a "Top-Tier Media".
You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated.

YOUR 4 MAJOR RESPONSIBILITIES

1. Architect the "Dual-Brand" Strategy
   • Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
   • Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self-Help" industry.
   • Define distinct editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
2. Radical Concepting & End-to-End Delivery
   • Take responsibility for the entire production chain by writing hooks, storyboarding the narrative, and ensuring the final cut matches the vision.
   • Deliver what you pitch: if your concept requires a motion designer, a drone operator, or a niche expert, you find them, hire them, and onboard them.
   • Treat David as the "Actor" on set: ensure scripts, set, and direction are flawless so he can perform with minimal mental load, trusting you to handle every detail.
3. Command the Content Factory
   • Take full leadership of the internal content team by setting tempo, culture, and standards of excellence.
   • Provide high-level artistic direction and act as the final quality check; nothing gets published unless it meets Paradox standards.
   • Challenge the team to upskill, pushing for sharper cuts, better sound design, and stronger visual storytelling.
4. Fuel the Growth Engine
   • Treat content as the primary acquisition channel by collaborating with the Head of Growth to produce assets designed to convert in ads.
   • Analyze retention graphs, CTR, and CPL to iterate; kill what fails and scale what works.

Experience

• Proven Content Builder: You have grown a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views) and understand virality and retention.
• Editorial Leadership: Experience managing a creative team and giving feedback that elevates work.
• Elite Scripting Skills: You can show scripts you wrote that performed and know how to structure a narrative and hooks for long-form content.
• Performance Fluency: Experience driving business results through content (ads, launches, conversion).

Personalité

• Intolerant to Mediocrity: You have taste and fight for the details that matter.
• Psychology Obsessed: You study why people click, share, and what drives emotion.
• A Doer with Authority: You can jump into a project, write the script, direct the shoot, and fix the edit if needed.
• No Ego, Just Impact: You pivot quickly when results aren’t as expected and ship the next concept.

Language

French: Native / Bilingual

English: Fluent; you can discuss details with English-speaking colleagues. Our chosen language for written communication is English.

Why Join Us

Help us market a product that fuses neuroscience, design, and AI to reinvent how humans grow. Work with filmmakers, psychologists, engineers, and creatives obsessed with impact.

We offer a vibrant environment with growth opportunities, flexibility, and a strong emphasis on autonomy and accountability. There are offices in Dubai, Paris, and Lisbon, with remote-friendly policies.

How to Apply

If the job description resonates, click Apply for this position and fill out a short questionnaire (7–8 minutes) and send us your CV.

Hiring process: 6–8 minute application survey; 15–30 minute video call with HR; a career-focused video call with VP Marketing; a culture-fit video call; reference checks; welcome aboard.

Our recruitment process is designed to ensure fit and provide time for questions about the role, team, and company.

Welcome to Paradox. Let’s build the Operating System for Greatness.