Food & Beverage Marketing Manager

Accor Hotels; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading luxury hospitality group is seeking a talented individual for a marketing role at Sofitel Dubai the Obelisk. The candidate will be responsible for developing marketing strategies for multiple dining outlets, managing PR relations, and enhancing brand visibility through creative campaigns. Ideal applicants will have a Bachelor's degree in Marketing or related fields and extensive experience in the food and beverage sector, especially within the luxury market in Dubai. Strong communication skills and proficiency in digital marketing are essential.

Qualifications

• 4–6 years of experience in F&B marketing within luxury hospitality.
• Proven ability in managing campaigns for multiple dining concepts.
• Local market knowledge of Dubai's dining landscape.

Responsibilities

• Develop and execute marketing plans for restaurants.
• Elevate brand profiles through effective storytelling.
• Manage media and PR relations effectively.
• Launch and manage marketing campaigns to increase footfall.
• Work on content creation for social media and email marketing.
• Monitor campaign performance and report on results.
• Collaborate with various teams to ensure timely execution.

Skills

F&B marketing experience

Project management

Creative thinking

Communication skills

Social media proficiency

Education

Bachelor's degree in Marketing, Communications, or Hospitality

Tools

Digital marketing tools

Media analytics software

Job description

Company Description

We are far more than a worldwide leader. We are more than 240000 women and men who share something unique.

Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences.

Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion.

Sofitel Dubai the Obelisk

Sofitel Dubai the Obelisk is Sofitel’s largest property in the Middle East. The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French “Joie de Vivre”. Guests have the option to unwind at the Sofitel Spa with L’Occitane and outdoor pools with private cabanas or workout in a fully‑fledged fitness center. Business travelers have access to 1,589 square meter of meeting space including one state‑of‑the‑art ballroom ideal for the most sought after social gatherings.

The Role

Join us as the next Heartist and help us to make Sofitel Dubai the Obelisk a truly welcoming destination!

Job Description

• Strategic Leadership: Develop and execute an annual marketing and communications plan for all five restaurants and bars, aligned with hotel and brand objectives.
• Brand Building & Positioning: Elevate the profile of each outlet through compelling storytelling, creative campaigns, and consistent on‑brand messaging across all digital, print, and social media channels.
• PR & Media Relations: Manage relationships with media, influencers, and PR agencies. Oversee press releases, FAM trips, interviews, and restaurant‑related publicity campaigns.
• Campaign Management: Launch and manage promotions, seasonal campaigns, and event marketing to drive footfall, revenue, and customer engagement.
• Content & Digital: Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with the hotel marketing team.
• Performance & Reporting: Monitor, analyze, and report on campaign results, media coverage, and ROI. Use data to inform future initiatives and optimize strategies.
• Collaboration: Support the Director of Marketing & Communications with marketing campaigns, work closely with chefs, outlet managers, the digital team, PR partners, creative team, and internal stakeholders to ensure cohesive and timely execution of marketing plans.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality or high‑end dining.
• Proven experience managing marketing campaigns for multiple restaurant outlets and/or concepts.
• Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends, with minimum 2 years of local market experience preferred.
• Excellent verbal and written communication skills in English. Arabic and/or French is a plus.
• Creative thinker with strong project management and organizational skills.
• Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics including UTMs and campaign analytics.
• Naturally detail‑oriented and up to date with the latest marketing trends and guest insights.