Field Marketing Manager & Middle East & Africa

Submer; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading technology firm is seeking a Field Marketing Manager to lead marketing initiatives across the Middle East, focusing particularly on GCC markets. In this role, you will drive brand visibility, manage communications, and execute field marketing programs while collaborating with internal and external stakeholders. The ideal candidate will have extensive experience in B2B marketing within the technology sector and a strong understanding of regional dynamics. The position requires fluency in English and Arabic, along with a readiness for travel.

Benefits

Attractive compensation package

Flexible work environment

Diverse workplace culture

Qualifications

• 5-7 years of experience in field marketing, partner marketing or events management, particularly in the Middle East.
• 8-10 years of proven experience in field marketing, partner marketing, and regional communications.
• Strong understanding of B2B marketing within technology or software sectors.

Responsibilities

• Execute local partner marketing activities ensuring consistent brand representation.
• Manage regional communications and public relations efforts.
• Plan and execute industry events to strengthen brand presence.
• Develop regional marketing campaigns tailored to the Middle East market.
• Partner with global teams to adapt corporate campaigns to local needs.
• Monitor industry trends and regulatory developments.

Skills

B2B marketing

Stakeholder management

Events management

Fluency in English and Arabic

Education

Bachelor's degree in Marketing

Equivalent experience in field marketing

Job description

Overview

Location & work modality: Saudi UAE or Bahrain #LI Hybrid

Start: ASAP

Type of Contract: Full Time / Permanent

Travel Requirements: Frequent Travel Required

About Submer

At Submer we are redefining how data centers are built integrated and operated with sustainability efficiency and innovation at the core. The Middle East and Africa (MEA) are strategic growth regions for our company. We are seeking a Field Marketing Manager to lead regional marketing initiatives and drive Submer's growth across the region (particularly GCC).

What impact you will have

You will play a key role in shaping how the MEA region (particularly GCC) builds and powers its digital future. By executing strategic marketing initiatives strengthening partner relationships and driving brand visibility you’ll help Submer become the region’s trusted leader in sustainable digital infrastructure.

Role overview

You will be responsible for driving brand visibility regional communications and PR partner collaboration and customer engagement initiatives across the region. This role focuses on planning and executing field marketing activities (including events roundtables and content programs) while ensuring Submer is strategically positioned to achieve regional growth objectives. The role requires strong collaboration with internal stakeholders and external partners to deliver impactful marketing programs with a growing emphasis on activities in Saudi Arabia.

You have proven experience driving B2B initiatives across the Middle East including customer engagement partner collaboration ABM and multichannel campaigns. Skilled in partnering with sales and marketing teams to grow market presence you combine technical expertise with strategic marketing acumen and hands-on execution in technology-driven projects across the region. You proactively monitor government-backed initiatives such as PIF-funded AI and digital transformation programs and regulatory developments to identify market opportunities particularly in Saudi Arabia ensuring marketing strategies are aligned with regional priorities and emerging trends.

What you’ll do

Key Responsibilities

1. 1. Partner Collaboration
   • Execute local partner marketing activities based on Submer's global partner strategy ensuring consistent brand representation and strategic alignment
   • Support locally executed partner-led marketing initiatives including events and campaigns often without direct Submer participation
   • Collaborate with the Alliance and Channel teams to align partner priorities and co-marketing strategies
2. 2. Communications and PR
   • Manage regional communications and public relations efforts in alignment with global strategy
   • Drive media engagement, press releases and thought-leadership opportunities to position Submer as a trusted leader in sustainable digital infrastructure
   • Ensure consistent messaging and brand positioning across local channels and stakeholders
3. 3. Event Engagement
   • Plan, coordinate and execute Submer's participation in industry events, roundtables and forums
   • Represent Submer at key industry and government initiatives to strengthen brand presence in the region
   • Manage logistics, messaging and execution to maximize ROI from each event
4. 4. Marketing Program Execution
   • Develop and implement regional marketing campaigns and content tailored to the Middle East market
   • Leverage digital and in-person channels to engage customers, prospects and partners
   • Track, measure and report on the effectiveness of field marketing initiatives
5. 5. Cross-Functional Collaboration
   • Partner with global marketing teams to adapt corporate campaigns to regional needs and partner priorities at local level
   • Align with sales leadership to support pipeline generation and business development
   • Provide regional insights and feedback to inform global marketing strategies
6. 6. Market & Industry Intelligence
   • Monitor industry trends government-led funding programs (e.g. PIF-backed AI and digital transformation initiatives) and regulatory developments across the region
   • Anticipate market shifts and advise internal stakeholders on opportunities for Submer to align with national and regional priorities
   • Leverage insights to shape event participation, partner strategies and localized marketing content

What you’ll need

• Bachelors degree in marketing/Business Administration / Management - Communications / Public Relations or related fields if paired with relevant marketing experience.
• Or equivalent experience: 5-7 years of experience in field marketing, partner marketing or events management, particularly in the Middle East or a similar B2B market may substitute for a formal degree.
• 8-10 years of proven experience in field marketing, partner marketing, event management and/or regional communications and PR within the Middle East region (ideally Saudi Arabia and/or wider GCC).
• Strong understanding of B2B marketing, ideally in technology or software sectors.
• Excellent stakeholder management and communication skills.
• Ability to work independently with strong organizational and project management skills.
• Flexibility to travel across the region with particular focus on Saudi Arabia.
• Fluent in English and Arabic.

What we offer

• Attractive compensation package reflecting your expertise and experience.
• A great work environment characterized by friendliness, international diversity, flexibility and a hybrid-friendly approach.
• You’ll be part of a fast-growing scale-up with a mission to make a positive impact offering an exciting career evolution.

Our job titles may span more than one job level. The actual base pay is dependent on a number of factors such as transferable skills, work experience, business needs and market demands.

Our Inclusive Responsibility

Submer is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other protected category under applicable law.