Executive - Performance

Publicis Groupe Holdings B.V; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing transformation agency is looking for a skilled individual to lead performance media strategies, with a focus on social media and campaign optimization. The successful candidate will possess at least 2 years of experience in performance media planning and a strong understanding of various ad platforms such as Facebook and Twitter. This role requires excellent analytical skills, the ability to manage multiple campaigns simultaneously, and strong communication skills. A BS/MS degree in marketing or a related field is essential.

Benefits

Dynamic team environment

Potential for growth and development

Qualifications

• Minimum of 2 years' experience in performance media planning.
• Strong understanding of social media advertising platforms.
• Proven ability to deliver successful campaigns.

Responsibilities

• Lead the implementation and development of performance media channels.
• Create media plans and optimization insights.
• Manage budget tracking and reporting.

Skills

Performance Media Planning

Social Media Advertising

Campaign Analysis

Data-Driven Decision Making

Education

BS/MS degree in marketing or a related field

Tools

Facebook Ads

Twitter Ads

LinkedIn Ads

Excel

Job description

Company description

Founded in 1993, Digitas stands as the region’s first true Marketing Transformation agency, embodying the belief that “Your brand is the experience, and the experience is your brand.”

At the heart of our approach is the power of customer data, which we leverage to inform key business decisions across Media, Brand and Communications, Martech investments, and Customer Experience. We are committed to redefining the way brands connect with their audiences, ensuring that every interaction reflects and enhances the brand’s identity.

Join us and be part of a dynamic team that’s shaping the way brands connect with their audiences.

Overview

The role The Paid Social, Search and Programmatic will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org. The role includes: preparing performance media recommendation, media plan, reports, MRF and optimization recommendation.

Responsibilities

Technical & Product

To create media plans and recommendations, optimization insights, reports (xls & ppt) and MRF for performance media used.

To be able to communicate clearly the recommendations and insights with internal and external stakeholders (direct communication with the client, creative agency etc.)

Own the performance of the paid social channel through end-to-end management of execution, optimization and insight generation

Lead Social media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus

Effectively collaborate with other teams and internal stakeholders

Utilizing a clear test-and-learn agenda

Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency

Expert in maintaining budget tracking sheets & accurate reporting

Business Acumen & Operational Efficiency

Experience with a track record of delivering successful camapigns in a similar role

Solid understanding of Performance media landscape with the main focus on Social media

Experience using Facebook, Twitter, Snapchat, LinkedIn, TikTok ad platforms is essential (can launch, optimize and create reports without any external support). Experience leveraging other social platforms would be a bonus.

Highly numerate and comfortable using excel to both run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis.

Proven experience with Direct Response paid social campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

A problem solver at heart, interested in working in a fast-paced environment, with excellent troubleshooting and QA skills.

Strong attention to detail.

Ability to multi-task with effective resolution management in a fast-paced, growing environment.

Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.

Posesses strong interpersonal skills, particularly influencing and listening skills.

Is a confident and articulate presenter.

Is capable of project management to ensure tasks being delivered on a timely manner across multiple campaigns running at the same time.

Possesses strong software skills that support the delivery of high quality client facing documents.

Innovative & Analytical Mindset

Ability to assess digital platforms, launch campaigns and improve performance to achieve client's goals

Ability to develop & work on, and present decks related to performance media plans (with a supervision of the manager)

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

BS/MS degree in marketing or a related field - which means that the talent can join the team and start immediately putting together: media plans, reports, optimization recommendations, MRFs - for performance media.

Proven working experience of at least 2 years in performance media planning