Dubai-Based Global Field Marketing Lead

Buffalo Wild Wings; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A leading multi‑brand restaurant company is seeking an experienced International Field Marketing Manager based in Dubai. This role focuses on executing marketing strategies across multiple brands, ensuring brand consistency, and driving revenue growth. The ideal candidate must have a Bachelor's degree, a minimum of 5 years in marketing, and international experience. This position requires strong analytical skills and the ability to lead projects in a fast‑paced environment.

Qualifications

• Minimum 5 years marketing experience required.
• Restaurant industry relevant experience preferred.
• International experience required.

Responsibilities

• Lead and guide franchisees in developing localized marketing strategies.
• Manage media strategies across traditional and digital channels.
• Track, analyze, and optimize marketing campaign performance.
• Collaborate with Regional Teams to address market challenges.
• Drive strategic planning of new market entries and brand launches.
• Lead development of market-relevant menu strategies.
• Maintain brand standards and ensure consistency in branding.

Skills

Global Mindset

Strong analytical skills

Organizational skills

Written and verbal communications skills

Ability to thrive in a fast‑paced environment

Education

Bachelors Degree in Marketing / Business

Job description

A leading multi‑brand restaurant company is seeking an experienced International Field Marketing Manager based in Dubai. This role focuses on executing marketing strategies across multiple brands, ensuring brand consistency, and driving revenue growth. The ideal candidate must have a Bachelor's degree, a minimum of 5 years in marketing, and international experience. This position requires strong analytical skills and the ability to lead projects in a fast‑paced environment.