Director, Services Business Development, Partner Enablement
Overview
Responsible for creating scalable enablement strategies that support the entire partner lifecycle within the EEMEA region, ensuring partners are equipped to effectively sell, implement, and support MasterCard products.
Responsibilities
- Develop and execute comprehensive partner enablement strategies aligned with regional business objectives
- Design onboarding programs with MasterCard partner teams to reduce time-to-productivity and accelerate revenue activation
- Create partner enablement frameworks addressing technical integration and commercial go-to-market requirements
- Build and manage partner enablement content libraries, including technical documentation and training materials related to MasterCard products and services
- Develop technical enablement programs guiding partners through product integration processes
- Create technical training curricula covering product functionality, API integration, and implementation best practices
- Design commercial enablement programs including business case development, pricing strategies, and competitive positioning
- Develop sales methodology training and go-to-market playbooks tailored to regional market dynamics
- Establish joint business planning processes and quarterly business review frameworks with key partners
- Collaborate with sales, marketing, product, and customer success teams to ensure partner alignment
- Enable internal partner-facing teams with tools and knowledge to support external partners
- Establish partner enablement KPIs including partner satisfaction, time-to-productivity, and performance improvement indicators
- Conduct regular partner capability assessments and implement continuous improvement initiatives
- Maintain strong relationships with key partners and serve as primary enablement point of contact
Essential Experience
- 5+ years in partner enablement, sales enablement, or partner program management with success in scaling programs
- Strong background in technical products and ability to translate complex concepts into accessible enablement materials
- Experience in commercial enablement including go-to-market strategy development and sales methodology training
- Proven track record managing partner relationships at executive level and facilitating strategic business planning
- Experience in complex, matrix organizations with international market experience in EEMEA
Required Skills & Competencies
- Excellent communication and training skills
- Strong analytical and data-driven mindset
- Technical proficiency with API integrations, technical documentation, and product implementation
- Cross-functional leadership
- Adaptability and innovation
- English fluent; Arabic knowledge is a plus
Success Metrics
- Partner Time-to-Productivity : target reduction of 25-30%
- Partner Satisfaction Scores (NPS) : 70+
- Training Completion Rates : 90%+
- Partner Capability Improvement : 20% YoY
- Partner Retention : reduce churn due to enablement gaps
- Enablement Program ROI : measure through partner performance improvements
Reporting Structure
Reports to Vice President Channel Sales in the EEMEA Region. Requires close collaboration with regional sales leadership, product management, marketing, and customer success teams.